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Technology Stocks : Silicon Graphics, Inc. (SGI) -- Ignore unavailable to you. Want to Upgrade?

To: Don Green who wrote (8773)	4/17/2001 11:28:07 AM
From: Ms. Baby Boomer	Read Replies (1) \| Respond to of 14451

Right Here, Right Now...NYSE MarkeTrac Live... vi[z]rt Solutions Drive New York Stock Exchange 3-D Virtual Trading Floor; Virtual Set Software Offers Broadcasters New Dimension in Financial Reporting NEW YORK, Apr 17, 2001 /PRNewswire via COMTEX/ -- With the help of vi[z]rt, a world leader in real-time digital graphics, integrated enterprise content management and distribution tools for visual communication, the New York Stock Exchange has launched a new broadcast studio that gives reporters access to a virtual trading floor with live market data for inclusion into financial newscasts. Dubbed NYSE MarkeTrac Live, the virtual set provides financial broadcasters and web viewers with a truly unique view of the Exchange's auction market and the latest market information in an exciting and innovative way. NYSE MarkeTrac Live, employs the vi[z]rt virtual 3D technology platform enabling the advanced graphics and display capabilities of the Exchange's recently introduced NYSE MarkeTrac web product. This powerful solution offers individual investors an online experience and access to market information that no other market provides. The NYSE initially implemented the vi[z]rt 3D graphic solution in March 1999 in its Advanced Trading Floor Operations Center (3DTF), running on Silicon Graphics(R) Onyx2(R) systems this enables the Exchange personnel to monitor trading floor technology and operations. This center was produced in conjunction with SIAC -- Securities Industry Automation Corporation and integrates continuous trading data streams into one advanced three-dimensional system that is displayed on nine 25-inch monitors. Each day during NAB 2001 held in Las Vegas from April 23-26, the Exchange will provide multiple broadcasts from the NYSE MarkeTrac Live sent to monitors in vi[z]rt's booth (Sands Convention Center #S4147). In addition, the NYSE will offer a NYSE MarkeTrac Live demonstration during a vi[z]rt's press conference scheduled at vi[z]rt's booth (#S4147) Monday April 23rd, 6pm (PST). "NYSE MarkeTrac is a breakthrough product for broadcasters and investors," said NYSE Group Executive Vice President Robert G. Britz. "With MarkeTrac Live, reporters are able to connect viewers to the trading floor and to point-of-sale in a highly visual, interactive and truly dynamic experience. Reporters will find that the advanced 3D graphics and easily accessible data displays makes on-air navigation easy and interesting." MarkeTrac was developed on Silicon Graphics (NYSE: SGI chart, msgs) Onyx2 supercomputers. Greg Estes, Vice President and General Manager, Telecommunications and Media, SGI, believes that this project demonstrates the innovative applications made possible when vi[z]rt software and SGI hardware are paired together: "The combination of vi[z]rt's intuitive and highly flexible graphics software and SGI's powerful graphics hardware makes for the most dynamic real-time presentations imaginable. This interactive, virtual trading floor ushers in a new era of news coverage from Wall Street. It is fitting that this development comes from the NYSE -- the world's leading equities marketplace." "NYSE MarkeTrac takes the 3DTF to the next level through the media convergence of TV and Web," according to Shlomo Nimrodi, vi[z]rt President and CEO. "The 3DTF and NYSE MarkeTrac are important milestones for vi[z]rt. This project enables us to leverage our technologies into the exciting market of Visual Communication to corporations and demonstrate the capability of our tools to deliver content across different media", said Nimrodi. "We are proud of this on-going collaboration between vi[z]rt and the NYSE." Other value-added features of NYSE MarkeTrac Live include unique perspectives of trading patterns, graphic representation or trading activity, live and recorded incoming video, and dual branding opportunities. The NYSE MarkeTrac includes alternative virtual studio sets that also incorporate live data elements. The feed is available from the NYSE Broadcast Center live via fiber or taped. For more information on NYSE MarkeTrac contact: Jennifer Boutote, NYSE, 212-656-5923 or jboutote@nyse.com. vi[z]rt is the world's leading provider of fully integrated broadcast and web-cast graphics solutions, including virtual studio systems, broadcast graphics, character generator, content management and scheduling and creative design services. vi[z]rt is the company formed following the acquisition of Peak Broadcast Systems by RT-SET on July 4, 2000. vi[z]rt is traded on the Neuer Markt (VIZ). All trademarks and names are held by their respective companies and should be treated as such. Silicon Graphics and Onyx2 are registered trademarks and SGI is a trademark of Silicon Graphics, Inc. Source: vi[z]rt