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To: Harvey Allen who wrote (24073)4/21/2001 7:24:39 PM
From: Harvey Allen  Read Replies (1) | Respond to of 24154
 
It was mainly this trend towards computing centred on networks
that prodded Microsoft into launching its ambitious .NET plan last
June. This is an effort to establish an alternative web-services
platform, albeit one with a uniquely Microsoft flavour, since the
company cannot afford either to abandon its cash cow, Windows,
or to let go of its proprietary past. Although the firm’s managers
insist that .NET is based on open XML standards, it is nonetheless
tied to Windows and leaves Microsoft essentially in control.

So far, however, much of .NET exists only on colourful slide
presentations to impress Wall Street and, more importantly, to lure
software developers back from the Java world and keep others
from jumping in. Microsoft’s most precious off-balance-sheet asset
has always been the huge number of programmers creating
applications for Windows, thus making the platform more valuable.
That is why in the past the company has always put a lot of effort
into making life easy for them.

It is also why most .NET announcements so far have been aimed
at making the platform attractive to developers. Microsoft has just
unveiled a set of “building blocks” code-named HailStorm that
include key services, such as keeping track of a user’s location or
storing his personal information, that developers can use to build
their own services. And this summer, Microsoft will release a set of
top-notch developer tools called Visual Studio.NET.

Microsoft’s recent decision to settle its four-year-old lawsuit with
Sun over Java must also be seen in this light. Sun had sued
Microsoft, claiming that the software giant violated a licensing
agreement by creating a version of Java that would work well only
on Windows. The settlement now draws a clear line between the
competing camps, forcing developers to take sides. Microsoft will,
in essence, abandon Java and is encouraging programmers to
switch to its own Java-like language, C# (pronounced C-sharp).

It is much too early to tell which camp will win the day. The game
is certainly the Java crowd’s to lose. Their platform is pretty much
in place, and unlike Microsoft they do not have to drag large
numbers of established developers, consultants and users from the
old world of PC software into the new universe of web services.

Yet Microsoft has successfully played catch-up before, even if its
methods have sometimes been questionable. And it has every
incentive to make .NET a success: if it fails, it risks losing its
dominant position in the computer industry, just as IBM did in the
1980s. The firm has already cranked up its formidable marketing
machine. Hardly a week passes without another .NET event or
deal.

Microsoft might even get some help from its competitors. They too
have yet to prove that they are serious about “co-operating on
the standards and competing on the implementation”, as Sun puts
it. The history of the operating system Unix, which fragmented
into incompatible versions because Microsoft’s rivals could not
agree on standards, is a cautionary tale. If they start bickering
again, customers might opt for .NET after all. At least they can be
sure that it will be fully integrated, because that is where
Microsoft excels.

It is unlikely, though, that any one company will dominate web
services in the way that Microsoft has ruled the world of the
PC—at least as long as firms stick more or less to open standards.
And more than ever, there will be opportunities for integrators of
all sorts, as the article will show.

economist.com