To: Art Bechhoefer who wrote (20164 ) 4/23/2001 6:13:59 AM From: Tumbleweed Respond to of 60323 Art, re your analysis of Sandisk... ...unfortunately (for the longs here), I agree 100% with you. One of the reasons I held Sandisk was the IP rights, which made Sandisk somewhat unique, but now seems to have been very much sidelined. So, though I think longer term that Sandisk will have good growth prospects, I dont see it being stellar or getting back to 160 for a very long time. FWIW, I also dont think much of the Data Plays and other similar imitators. The drop in flash must have severly dented their prospects. I am sure their business cases were put together when flash was 3x or 4x the cost today, with no quick price drop in prospect.* The other factor that doesnt help is all the competing formats. I dont see any sign of consolidation over the next year or two. Pity that Sandisk couldnt have done a deal with Sony (if such was ever on offer), so we are going to have 3 or 4 different formats confusing the hell out of consumers for the next 2 years at least. I will hold on the basis that the price at the moment is a good one, and growth prospects are good, but I dont expect more than 30% a year tops. I suppose thats pretty good really, we've all been spoiled by the last couple of years :-) Tw * for anyone who doubts that investment firms can make these kind of mistakes, just look at Iridium (and its competitors). They based their business case on pricing and technology of the mid 80's, and completely missed the huge drops in price, and growth in coverage, of the networks over the next 10 years. Those guys spent billions, but seemed to get wrapped up in momentum and never re-evaluated and said 'is our business modek still valid'. Since one of dataplays key USPs seems to be 'cheaper than flash' I wonder if they have done that re-evaluation? Or are so far down the treadmill of spending and marketing that they will carry on regardless?