To: Alomex who wrote (124076 ) 4/24/2001 9:10:15 PM From: Glenn D. Rudolph Respond to of 164684 19:16 ET ****** Amazon.com (AMZN) 15.68: Shares of Amazon are bidding up modestly in the late session after the Internet retailer reported a net loss which was lower than consensus expectations. Specifically, AMZN's loss came in at $0.21 EPS versus analysts estimates of -$0.24 EPS. First quarter revenues of $700 million also edged past the consensus estimate of $683 million. These results were not entirely a surprise however, as the company had pre-announced first quarter guidance that tagged sales at $695 million with an operating loss of $0.22. As for the forward outlook, AMZN widened its revenue range for both the upcoming quarter and the full year. This is typically done in lieu of lowering prior projections. Management now anticipates second quarter gross margins in the 23%-26% range which means they're building in the prospect of a sequential drop (first quarter gross margins were 26.1%). While first quarter results beat consensus expectations, Briefing.com believes this is a case where the results look better than they have in the past, but not good enough. On the positive side, AMZN did show signs of running a tighter ship. Fulfillment expenses dropped slightly year on year in the face of revenues which increased by 22%. Put more simply, AMZN is now spending less to process more orders. Similarly, marketing expenses dropped by 9% which means less money out of pocket per dollar of revenue generated. On the sales side of the equation, orders from repeat customers edged higher to 78% of total orders versus 76% in the year-ago period. Repeat business is important for AMZN, as it's increasingly reliant on a reliable customer base rather than trial customers from outside growth. On the conference call, Bezos spent quite a bit of time discussing the Amazon platform and the potency of this platform for use by other businesses. Co-branding alliances had been shunned by AMZN in the past, but the Amazon/Borders relationship (announced this past quarter) has been seen as a step forward for the company. Positives aside, it was difficult to come away from this conference call with the impression AMZN is a screaming buy. Management was less than forthcoming regarding such metrics as Internet traffic conversion/retention rates and average order size. While management expects to turn cash flow positive in the fourth quarter of 2001, we're still left with little guidance as to when this subsequently translates into actual earnings. Earlier today we commented on AMZN as follows: "If the shares should rally on today's news, we expect it will be short-lived and suggest a sideline view of the action." Nothing in tonight's conference call has caused us to alter our opinion. -- Michael Ashbaugh, Briefing.com