Ascential Software Demonstrates Commitment to Technology and Integration Partnerships in the Media Asset Management Market
WESTBORO, Mass.--(BUSINESS WIRE)--April 25, 2001--- Media360 Partners Expand to More Than 150 Worldwide -
Ascential(TM) Software, the leading provider of Information Asset Management solutions, today affirmed its leadership position in media asset management by announcing more than 150 global technology and system integration partners are actively engaged with Media360(TM) in joint marketing, technical integration, and other initiatives. The partnerships serve to expand Media360's compatibility with other leading media asset management tools and technologies, increase the range of delivery options for Media360 customers, and deliver the industry's most complete media asset management platform. Media360 is a complete solution for loading, digitizing, indexing, retrieving, playing, protecting, distributing, and archiving any type of content.
"The inherent variability of each customer's environment - from video servers and editing tools, to storage systems and production environments - and the need to manage a range of different files and formats creates a real challenge for media asset management vendors," said Michael Moon, president, Gistics, Inc. "Partnerships with technology companies that offer compatible products and integrators who can help resolve application-specific issues, provide vendors with flexibility and openness to support each customer's unique environment. Ascential Software's focus on partnering and its success in engaging a strong set of partners creates a strategic advantage for the company as the market continues to consolidate behind emerging leaders."
Industry leaders such as Avid, iNEWS, USoft, ENPS, Virage, Kasenna, Thomson Automation, EMC (Avalon Archive Manager), SGL, Grass Valley Group, IPV (Telemedia), and Omneon have chosen to integrate their complementary technology with Media360. Delivery of Media360 now includes SGI Professional Services, Gedas, Allegra, Digital Partners, Damos, VideoData, SHS Multimedia, Omnia, Cosmos and global consultancies as qualified system integrators. In addition, during the past quarter, Ascential's Media360 formed a joint marketing and selling collaboration with Williams Vyvx, the market leader in telecommunications solutions for the media and entertainment industry.
"Ascential Software understands the importance of combining the strengths of many partner technologies and services to offer customers the broadest possible solution," said Carolyn Layne, vice president and general manager, media and content management, Ascential Software. "Partners now drive more than 40 percent of current Media360 sales opportunities and are playing an increasingly pivotal role in helping Media360 become the leading media asset management solution in the world."
"SGI is excited to join forces with Ascential Software. This powerful collaboration allows us to develop, integrate and resell the scalable, robust, enterprise-level Media360 media management solution," said Jason Danielson, director of marketing, telecommunications and media, SGI. "SGI Origin family servers combined with Media360 and our Global Professional Services organization enhance our ability to deliver powerful media management solutions to our joint customers."
Ascential Software will showcase solutions with Media360 partners at the National Association of Broadcasters' (NAB) conference this week in Booth #i6457. Participating partners include SGI, Virage, USoft, Williams Vyvx, Avid, iNEWS, Philips Automation, Omneon, SGL, ENPS, Kasenna, IPV, Ampex, Avalon/EMC, British Telecom Broadcasting, ProSieben/IT4TV, Men@Work, StorageTek, Sun, Pazap, and Grass Valley Group. For more information on Ascential partner programs visit the Web site at www.ascentialsoftware.com.
About Ascential Software
Ascential Software, Inc. is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, Mass., Ascential has offices worldwide and supports more than 1,700 customers in such industries as telecommunications, insurance, financial services, healthcare, media/entertainment and retail. Ascential is an independent operating company of Informix Corporation (NASDAQ:IFMX) and can be found on the Web at ascentialsoftware.com.
(c)2001 Ascential Software, Inc. All rights reserved. Ascential is a trademark of Ascential Software, Inc. and may be registered in other jurisdictions. Media360 is a trademark of Informix Corporation or its affiliates and is registered in the U.S. or other jurisdictions.
CONTACT:
Barbara Petrocelli
Ascential Software
(508) 366-3888 x3009
barbara.petrocelli@ascentialsoftware.com
or
Mackenzie Dawson
Miller Consulting Group
(617) 262-1800 x257
mdawson@millergrp.com
KEYWORD: MASSACHUSETTS
BW2278 APR 25,2001
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