(AFR) 25/04/01 13:23: Vodafone Group PLC - Key Performance Indicators
Vodafone Group PLC - Key Performance Indicators
RNS Number:6081C
Vodafone Group PLC
25 April 2001
25 April 2001
NEW KEY PERFORMANCE INDICATORS FOR VODAFONE
Vodafone Group Plc ("Vodafone") today announces new key performance
indicators, as a better guide to the underlying trends in its business.
The first output from this new analysis for the quarter ended March 2001
shows that in Vodafone's controlled subsidiaries the total inactive customer
base was 10%. This comprises contract activity levels of 94% and prepaid
activity levels of 88%. Vodafone's major networks in Germany, Italy and the
UK registered inactivity levels of 13%, 7%, and 12% respectively. The German
level of 13% includes contract inactivity of 11% which is unusually high, as
Germany is one of the few markets that currently operate two year contracts.
Without the impact of eliminating inactive customers, average revenue per
user ("ARPU") decline from September 2000, based on a 12 month rolling
average and excluding handset and connection fees, to 31 March 2001 was 22%
in Germany, 8% in Italy and 4% in the UK. The relatively high number in
Germany arises from the exceptionally strong customer growth of lower
spending prepaid customers, where in the last year D2 Vodafone experienced an
effective three year growth of customers in one single year, dramatically
changing the mix of the customer base. The 8% decline in Italy can partly be
attributed to the effect of the reduction in fixed to mobile interconnect.
The moderate decline of only 4% in the UK reflects the higher level of
contract customer acquisitions in the year partially offsetting the high
percentage of new prepaid acquisitions.
Indicative information shows that the level of inactivity has increased in
Vodafone's major markets and therefore the headline decline in registered
ARPU is overstated. As Vodafone implements this new data collection process
it will be able to report, on a quarterly basis, on these comparative trends
which it expects will confirm the real level of ARPU.
In addition, Vodafone reports data revenues as a percentage of service
revenues for its controlled subsidiaries. This reached 8.1% in the year to
March 2001, split 7.7% for messaging and 0.4% for internet. In the month of
March this figure was 9.3% split 8.8% and 0.5% respectively. For the Group on
a proportionate basis, including associates, the corresponding figure was
6.2% in the year and 7.0% in the month of March.
Chris Gent, Chief Executive of Vodafone said: "We believe this data gives
valuable guidance to investors and we hope the industry in general will
follow our lead. We are pleased by progress in data in our controlled
subsidiaries which reached 8.1% in the year and 9.3% in the month of March.
This progress leads us to be confident of achieving our target of 20%-25% of
service revenues coming from data by 2004. We also believe the underlying
trends on revenue per customer are encouraging."
Vodafone will continue to update investors on this progress each quarter.
Further key performance indicators will be included in the announcement of
the preliminary results on 29 May 2001.
VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
CUSTOMER INFORMATION AS AT 31 MARCH 2001
REGISTERED
PERCEN PROPOR PROPOR CONTROLLED ACTIVE1 CONTROLLED
TAGE TIONATE TION INACTIVE
COUNTRY OPERATOR OWNERS CUSTOMERS PREPAID PREPAID CONTRACT TOTAL TOTAL
HIP2
(thousands) (%) (%) (%) (%) (%)
EUROPE
Germany D2 Vodafone 99.2 20,807 60 85 89 87 13
Greece Panafon 55.0 * * * * * *
Vodafone
Hungary Vodafone 50.1 112 89 85 100 87 13
Italy Omnitel 76.1 11,937 90 93 92 93 7
Vodafone3
Malta Vodafone 80.0 86 88 100 100 100 0
Netherlands Libertel 70.0 * * * * * *
Vodafone3
Portugal Telecel 50.9 * * * * * *
Vodafone
Spain Airtel3 73.8 5,275 56 84 93 88 12
Sweden Europolitan 71.1 * * * * * *
Vodafone
Others 5,822 46 N/A N/A N/A N/A
TOTAL 49,601 63 88 93 90 10
UK, MIDDLE EAST &
AFRICA
UK Vodafone 100.0 12,279 65 82 99 88 12
Egypt Click GSM 60.0 703 85 98 88 97 3
Others 1,646 80 N/A N/A N/A N/A
TOTAL 14,628 70 84 99 89 11
AMERICAS & ASIA
United Verizon 45.0 11,570(5) 8 N/A N/A N/A N/A
States Wireless4
Others 4,361 28 N/A N/A N/A N/A
TOTAL 15,931 22 N/A N/A N/A N/A
PACIFIC
Australia Vodafone3 91.0 1,921 33 95 97 96 4
New Zealand Vodafone3 100.0 889 77 95 99 96 4
Fiji Vodafone 49.0 27 87 N/A N/A N/A N/A
TOTAL 2,837 47 95 97 96 4
GROUP TOTAL 82,997(5) 43 88 94 90 10
1 Active customers are defined as customers who have made or received a
chargeable call in the last three months or, where information is not
available, defined as customers who have made a chargeable call in the last
three months (see 3 below).
2 All ownership percentages are stated as of 31 March 2001 and exclude
options, warrants or other rights or obligations of Vodafone Group Plc to
increase or decrease ownership in any venture. Ownership interests have been
rounded to the nearest tenth of one percent.
3 Networks where the calculation of active customers is based on both the
making or receipt of a call in the last three months (see 1 above).
4 The Group's proportionate customer base has been adjusted for Verizon
Wireless's proportionate ownership of its customer base of approximately
94.8%.
5 This number has been amended to reflect Verizon Wireless's recent
adjustment of 900,000 to their venture customer base.
* Listed subsidiaries still to report.
VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
ARPU DATA FOR 12 MONTH PERIOD TO 31 MARCH 2001
ARPU1
LOCAL ACTIVE2 ACTIVE2 ACTIVE2 REGISTERED
COUNTRY OPERATOR CURRENCY PREPAID CONTRACT TOTAL TOTAL
EUROPE
Germany D2 Vodafone EUR 178 683 430 378
Greece Panafon EUR * * * *
Vodafone
Hungary Vodafone HUF 14,942 253,267 58,694 51,364
Italy Omnitel EUR 311 801 364 338
Vodafone
Malta Vodafone MTL 133 855 271 269
Netherlands Libertel EUR * * * *
Vodafone
Portugal Telecel EUR * * * *
Vodafone
Spain Airtel EUR 174 749 422 372
Sweden Europolitan SEK * * * *
Vodafone
UK, MIDDLE, EAST &
AFRICA
UK Vodafone GBP 189 453 301 266
Egypt Click GSM EGP 1,447 2,809 1,633 1,582
PACIFIC
Australia Vodafone AUD 352 982 804 773
New Vodafone NZD 323 1,903 763 731
Zealand
1 ARPU is calculated for the twelve month period to 31 March 2001 and
excludes handset revenues and connection fees.
2 Active ARPU has been calculated by adjusting registered ARPU for the
proportion of active subscribers at 31 March 2001.
* Listed subsidiaries still to report.
VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES
YEAR ENDED 31 MARCH 2001 MARCH 2001 (MONTH ONLY)
TOTAL TOTAL
OPERATOR MESSAGING INTERNET NON-VOICE MESSAGING INTERNET NON-VOICE
DATA DATA SERVICES DATA DATA SERVICES
EUROPE
D2 13.1% 0.3% 13.4% 15.7% 0.5% 16.2%
Vodafone
Omnitel 6.0% 0.2% 6.2% 7.0% 0.2% 7.2%
Vodafone
Others 4.1% 0.1% 4.2% 5.0% 0.2% 5.2%
TOTAL 8.4% 0.2% 8.6% 9.0% 0.3% 9.3%
UK, MIDDLE EAST & AFRICA
UK 5.7% 0.9% 6.6% 6.5% 1.1% 7.6%
Others 1.4% - 1.4% 1.5% 0.1% 1.6%
TOTAL 5.2% 0.8% 6.0% 5.9% 0.9% 6.8%
AMERICAS & ASIA
Verizon Wireless - 0.6% 0.6% - 0.8% 0.8%
J-Phone 4.0% 5.6% 9.6% 4.7% 8.2% 12.9%
Others - - - - - -
TOTAL 1.1% 1.9% 3.0% 1.2% 2.6% 3.8%
PACIFIC
Vodafone
Pacific 5.5% 0.1% 5.6% 7.2% 0.1% 7.3%
5.3% 0.9% 6.2% 5.8% 1.2% 7.0%
PROPORTIONATE GROUP TOTAL
CONTROLLED GROUP TOTAL 7.7% 0.4% 8.1% 8.8% 0.5% 9.3%
For further information:
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Jon Earl, Investor Relations Manager
Darren Jones, Investor Relations Manager
Tel: +44 (0) 1635 673310
Lulu Bridges / Sarah Landgrebe
Tavistock Communications
Tel: +44 (0) 20 7600 2288
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