To: Captain Jack who wrote (90950 ) 4/27/2001 1:44:07 AM From: beachbum Read Replies (1) | Respond to of 97611 hi all more on pxcm. sounds like a step in the right direction. Growing up is hard to do for top e-consultants September 07, 2000 03:00 AM ET by Eileen P. Gunn <<Proxicom, as old as Sapient and from a similar tech-heavy background, lacks the reputation for "cool" that Viant, Scient and Sapient have among young dotcommers. Chalk this up to the company's decision to forego high-profile campus recruiting in favor of hiring folks with real-world experience under their belts. But the Reston, Va.-based firm gains the digital equivalence of street credentials by counting America Online and General Electric among its first customers. In its current iteration, it's still shaped by its past--half its employees are in technology services--and by its focus on complicated, no-glitz industries like energy and telecom. "Our clients demand complex solutions," says Senior Vice President Michael Hanson. "We do deep solutions with less emphasis on pretty design." Appropriately, Forrester gives Proxicom pretty low marks in design. Its strategy practice has evolved to the point where it adds value to the firm's offerings even while other capabilities still drive the deal. Mike Allen, Black & Decker (BDK)'s vice president of e-commerce, hired Proxicom to unify under a single, branded website the many sites that global units had built on their own. The toolmaker wasn't looking for heavy strategic guidance, but a strategic point of view was helpful when it came to branding, Allen explains. "We don't fall into a clean industry category, and they put together a team that really understood our culture and our close relationships with both retailers and consumers," he says>>quote.upside.com bb