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To: tonyt who wrote (91073)5/3/2001 9:41:35 AM
From: tonyt  Read Replies (1) | Respond to of 97611
 
Dell sees ruthless cost-cutting, including layoffs

NEW YORK, May 3 (Reuters) - Dell Computer Corp. (NASDAQ:DELL) will be ruthless in managing costs as it continues to make a bid to steal market share from its rivals, a senior executive said on Thursday.

"We will be ruthless in how we address our cost structure going forward," Tom Meredith, Dell senior vice president of business development and strategy, said at the Merrill Lynch Hardware Technology conference here.

Meredith pointed to cost controls and aggressive pricing as the strategy with which Dell was able to take market share from rival Compaq Computer Corp (NYSE:CPQ) . Dell took the No. 1 spot in the personal computer market from Compaq in the first quarter of this year.

Asked if layoffs would be part of that ruthless cost-cutting, he said, "Absolutely." Earlier this week, Dell declined to comment on growing speculation that it was planning a new round of layoffs.

Copyright 2001, Reuters News Service