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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?


To: Pravin Kamdar who wrote (38721)5/9/2001 3:58:27 PM
From: Jim McMannisRespond to of 275872
 
RE:"The good thing about Athlon 4 is that it undermines Intel's Pentium 4 advertising campaign, where they promanently display the numeral 4. In their ads, they are trying to impress "4" in the minds of consumers, so that when they go shopping for a new computer, they migrate to the Pentium 4. Simple brain washing, really. If AMD goes with Athlon 4, Intel will have to change their ads, and focus on "Pentium", rather than "4". But "Pentium" is starting to sound a little old and slow."

Shoot, go for Athlon 5 or 7 or higher...why put yourself on a catch up with P4?



To: Pravin Kamdar who wrote (38721)5/9/2001 4:05:24 PM
From: DRBESRead Replies (2) | Respond to of 275872
 
<FONT COLOR=GREEN>HOW ABOUT FOUR GREEN HULKS BURSTING OUT OF THEIR BLUE BONDAGE; NOT THAT AMD HAS THE MARKETING SAVVY (THOUGH IT HAS, IN THE PAST DISPLAYED THE WRY SENSE OF HUMOR) TO EXECUTE SUCH AN ADVERTISING CAMPAIGN?

Patient Regards,

DARBES



To: Pravin Kamdar who wrote (38721)5/9/2001 4:06:54 PM
From: rsi_boyRespond to of 275872
 
Pentium 4 branding also emphasizes the color orange. Maybe AMD should jump on that bandwagon too: orange packaging, orange case badges<g>

Anyway, I think the Athlon 4 name is brilliant. Changing the name suggests increased performance and takes the emphasis off "Athlon" which was always somewhat embarrassing a name