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To: re3 who wrote (6897)	5/13/2001 10:18:31 AM
From: Harvey Allen	Read Replies (1) \| Respond to of 57684

Yahoo BusinessWeek cover story Part #1 Message 15790549 Part #2 Message 15790551

To: re3 who wrote (6897)	5/13/2001 12:04:21 PM
From: Glenn D. Rudolph	Respond to of 57684

i noticed when i use my yahoo email (still free ho ho), that there are advertisements that pop up. how new is this and will this alienate users ? Ike, This new advertising format was placed in effect on May 1, 2001. The same date the voice mail became fee based. I do not believe it will alienate anyone. I hardly notice it. one of the ads was for flowers. i don't get it. doesn't everyone in the usa already know one eight hundred flowers and would phone them if they wanted to send flowers to loved ones five states away ? The timing was appropriate with both spring's arrival and Mother's Day. There are other options besides 1-800 flowers and there is also impluse buying that way with a click of the mouse. I believe they saw some on-line click through from those advertisements.