To: MeDroogies who wrote (91266 ) 5/15/2001 1:03:39 PM From: Night Writer Read Replies (1) | Respond to of 97611 AMD unveils power-efficient chips for PC notebooks TOKYO, May 15 (Reuters) - Advanced Micro Devices Inc <AMD.N>, Intel Corp's <INTC.O> main competitor in the personal computer microprocessor market, unveiled on Tuesday two new chips optimised for notebooks, the fastest growing area for PCs. The Athlon 4, the California-based company's first one-gigahertz (GHz) mobile processor, will be able to extend battery life by up to 30 percent, AMD said. Compaq Computer Corp <CPQ.N>, the number two U.S. computer maker, released a new 1200-series Presario notebook over the weekend using the new Athlon 4 chip. AMD, which reported healthy first quarter (January-March) earnings a month ago, is chipping away at Intel's market share as it concentrates efforts on providing more specialised chips at lower prices. "We now offer the fastest mobile PC processor today," Pat Moorhead, vice president for marketing, told a news conference. Referring to the new chip's power-saving capability, he said: "We think this feature is significant in Japan since 50 percent of the PCs sold here are notebooks." According to market research firm Mercury Research Inc, Intel's market share declined to 77.1 percent in the first quarter from 81.5 percent in the fourth quarter of 2000, while AMD boosted its share to 21.2 percent in the first period from 17.1 percent. Intel is rolling out power-efficient chips and newcomer Transmeta Corp <TMTA.O> is also marketing its vaunted Crusoe chip for notebooks as well. The Athlon 4 chip works by letting the processor "rest" while applications run less complex tasks but boosts the processor speed when needed, a technology that AMD calls "PowerNow!." ((Reed Stevenson, Tokyo Equities Desk +813-3432-9052 reed.stevenson@reuters.com)) ($1=123.25 Yen)