Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Trend Setters and Range Riders -- Ignore unavailable to you. Want to Upgrade?

To: Susan G who wrote (5029)	5/16/2001 8:49:31 AM
From: wgh613	Respond to of 5732

MACR news: MACROMEDIA: Sony Computer Entertainment and Macromedia to bring Macromedia Flash Player to PlayStation2 usersMarket-leading computer entertainment system will now access the most compelling interactive web content May 16, 2001 (M2 PRESSWIRE via COMTEX) -- Sony Computer Entertainment Inc. (SCEI) and Macromedia, Inc., (NASDAQ: MACR chart, msgs) today announced their partnership to bring the Macromedia Flash Player to the Sony PlayStation2 computer entertainment system. Macromedia Flash Player is the standard for delivering high-impact Web experiences. The PlayStation 2 computer entertainment system is set to revolutionise the home entertainment market, offering not only the best game titles, but also a complete range of connected entertainment experiences in the emerging broadband era. At the Electronic Entertainment Expo (E3) in Los Angeles this week, Sony will preview Macromedia Flash Player on PlayStation 2. This preview will focus on how the Macromedia Flash Player can provide rich, interactive Web experiences to Sony PlayStation 2 users. "The Macromedia Flash Player is already installed in more than 96% of Web desktops and we are excited by the opportunity of extending this momentum to the Sony PlayStation 2," said Kevin Lynch, president of Macromedia products. "Bringing Macromedia Flash to as many Web-enabled devices as possible will ensure that developers can create high-impact, engaging content with an amazingly wide reach." "PlayStation 2 is positioned to become the focal point of the consumer's living room Internet and entertainment experiences," said Ken Kutaragi, CEO of Sony Computer Entertainment Inc. "The Macromedia Flash Player is essential for delivering the interactive Web experience that consumers have come to expect. With support for Macromedia Flash Player, SCEI immediately gains more than 700,000 Macromedia Flash developers able to deliver Web content to PlayStation 2." About Macromedia Flash Macromedia Flash 5 is the standard for producing high-impact Web experiences. Leading companies like Disney, Coca-Cola, and General Motors use Macromedia Flash to deliver engaging, branded experiences online. The broad penetration of the Macromedia Flash Player ensures developers can author content that can be immediately viewed by nearly every person online. Macromedia Flash Player, the most distributed software in the history of the Web, reaches more than 96 percent of Web desktops. Macromedia Flash is also bringing its unique user experiences to a wide variety of platforms and devices. About Sony Computer Entertainment Recognised as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation game console and PlayStation 2 computer entertainment system. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc. and Sony Computer Entertainment Europe Ltd., develops, publishes, markets and distributes software, and manages the third party licensing programs for these two platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of Sony Group. About Macromedia Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia (NASDAQ: MACR chart, msgs) has more than 1,600 employees worldwide and is available on the Internet at www.macromedia.com/uk. Macromedia is a member of the Business Software Alliance (BSA). CONTACT: Sarah Mowatt, Macromedia Europe Tel: +44 (0)1344 458600 Fax: +44 (0)1344 458666 e-mail: smowatt@macromedia.com Nigel Cayless/Lisa Southan/Julie Elliott, Stewart-Muir Communications Tel: +44 (0)20 8892 9207 Fax: +44 (0)20 8892 9208 e-mail: macromedia@stewartmuir.com M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at presswire.net on the world wide web. Inquiries to info@m2.com. (C)1994-2001 M2 COMMUNICATIONS LTD