To: Ian@SI who wrote (1147 ) 5/21/2001 1:34:29 PM From: Proud_Infidel Read Replies (1) | Respond to of 1214 PRI Automation, OEM Division Appoints Jed Keller, VP Customer Satisfaction Newly-Created Position Reflects PRI's Focused Commitment to Solving Customer Challenges Within Today's 300mm Marketplace MOUNTAIN VIEW, Calif., May 21 /PRNewswire/ -- PRI Automation, Inc. (Nasdaq: PRIA - news), a global leader in advanced automation systems, software, and services to the semiconductor industry, has appointed Jed Keller to the position of vice president, customer satisfaction for the company's OEM Division. In the newly created role, Mr. Keller will lead the OEM division in developing customer service programs that help its customers meet the challenges in today's 300mm marketplace. ``Many of our OEM customers are facing new system integration and support challenges as they transition to 300mm manufacturing,'' said Robert de Neve, vice president and general manager of PRI's OEM Systems Division. ``A key to meeting these challenges is to continue investing in our support and service infrastructure. Our selection of Jed to lead this effort is indicative of our commitment. Jed has over 20 years of experience in the OEM equipment industry and will lead our efforts in developing and delivering world-class customer satisfaction programs that ensure we are able to deliver the new levels of service our customers will require.'' Prior to joining PRI, Mr. Keller was vice president of marketing and customer satisfaction for Silicon Valley Group, where he was responsible for customer satisfaction for the company's worldwide customer base. During his tenure, Mr. Keller developed and executed plans for major reliability improvements at customer sites globally, that led to superior customer satisfaction ratings. In addition, Mr. Keller has held senior product management positions at Applied Materials Etch Products Division and Varian Associates Thin Film Systems, where he managed both product and customer requirements, while increasing divisional revenue. About PRI Automation PRI Automation, Inc., headquartered in Billerica, Massachusetts, is the leading global supplier of advanced factory automation systems, software, and service to semiconductor manufacturers and OEM equipment suppliers. PRI is the only company to provide a tightly integrated and flexible hardware and software solution that optimizes the flow of materials and information throughout the fab improving the productivity of semiconductor manufacturing. The company has thousands of systems installed at hundreds of locations throughout the world. For more information, visit PRI online at www.pria.com. Safe Harbor Statement This release includes forward-looking statements, including, without limitation, statements relating to the expected benefits of PRI Automation products. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Such risks and uncertainties include; (i) the manner in which the customer uses the products and integrates them with other third party components; (ii) the ability of the company to continue to successfully develop and market new products and product enhancements on a timely basis; (iii) the cyclicality of the semiconductor industry and the rapid technological change that characterizes the industry in which the Company competes; (iv) uncertainties affecting global markets and currencies, the effects of possible delays by semiconductor manufacturers in the adoption of 300 mm wafer manufacturing and other new technologies, (v) changes in our product sales mix; (vi) competitive factors, such as introduction of new products or technologies by our competitors, and pricing pressures; (vii) the possible impact of any mergers and acquisitions activity by the Company and its ability to successfully integrate and operate any acquired businesses; (viii) business and economic conditions affecting the semiconductor manufacturing equipment industry generally; (ix) and other factors identified in our registration statement on Form S-3, file number 333- 34584, as filed with the Securities and Exchange Commission on April 12, 2000 and amended thereafter. We assume no obligation to update any forward-looking information contained in this release. Media Contact: Dave Anderson Stauch Vetromile & Mitchell 401-438-0614 dave@svmmarcom.com PRI Contact: Jeffrey Nestel-Patt PRI Automation 978-670-4270 x3161 jnestel-patt@pria.com SOURCE: PRI Automation, Inc.