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To: Tenchusatsu who wrote (135366)5/17/2001 12:27:44 PM
From: Rob Young  Read Replies (2) | Respond to of 186894
 
Tench,

<Rob, please tell us how EV7 is right on schedule. Itanium may be the mother of all slipped schedules, but it and its
follow-on McKinley will still be here before EV7.
>

Debate or write a counter-point to
what I said, don't totally change horses. I picked up on Amy's thread and threw something
out there in response to what she said regarding Itanic's marketing. Note I opened it
with a complement. Not a suck-up, I think what she said was well stated.

We have a separate EV7 thing going, etc... but dropping this EV7 issue in here
in my reply to Amy is a pitiful dodge. Pity Full.

Work at it... come up with something. You can do better. I just know it!!!

Or .... maybe you can't, so dodge you must!
Yeah... that's what is going on. The Emperor has no clothes ;-)

Rob



To: Tenchusatsu who wrote (135366)5/18/2001 5:37:11 AM
From: Amy J  Read Replies (1) | Respond to of 186894
 
Hi Ten, RE: "Itanium may be the mother of all slipped schedules"

Let's face it - Itanium was the father of all PR disasters.

The bottom-line is there are other chips whose slippage is more, yet, you only hear about Itanium. Why? Because of a 1997 PR interview blitz that never should have been done.

Basic 101 marcom stuff.

The point Rob made was: don't market or launch until commercially viable product is available. Anything past 6 months on a pre-launch is beyond the pale and results in PR poison.

Regards,
Amy J