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Strategies & Market Trends : Trader J's Inner Circle -- Ignore unavailable to you. Want to Upgrade?

To: HandsOn who wrote (43289)	5/18/2001 7:24:25 PM
From: ajtj99	Respond to of 56535

Credit IMG. Arnold was the first professional to hook up with an agency to leverage his notoriety through sports into multiple revenue streams. He saw that people loved him, but his golf game was leaving him. They mapped out a plan to make Arnie a living after his game left him. Endorsements, book deals, speaking fees, licensing, golf course design, investments, real estate, appearance fees... the list goes on. Mark McCormick from IMG and Arnie made this work, and IMG took the concept global from there. The rest is history.