To: tcmay who wrote (135559 ) 5/20/2001 1:31:13 PM From: dale_laroy Read Replies (1) | Respond to of 186894 >IBM made its second bet, I would argue, with the 360 family. (Various smaller bets in the decades prior.) Its third bet? Probably the move into PCs and smaller systems, going against the "big iron" culture within the company. While not always successful, and not always profitable, their dominance in the public perception ("the IBM PC") let them escape the fate of the other Big Seven members like Univac and Burroughs and even DEC. So far, I don't think they've made a _fourth_ big bet.< The introduction of the PC was hardly an example of betting the company, but the subsequent move to MicroChannel was. >On to the Third Bet. Was getting out of DRAMs the Third Bet? I don't think so, but I am willing to be persuaded that it was. I think getting out of DRAMs, as shocking as it was to some of us at the time, was a consequence of this move above. And Barrett pushed the manufacturing group (the fabs) to obtain the extremely high yields on complex chips WITHOUT having high-volume RAMs as "process drivers." (A lot of us, including me, doubted it could be done.)< Actually, the third bet was moving to a radically different cell design for the 64Kbit generation of DRAM (along with the all the rest of the manufacturers, with the exception of the Japanese). By sticking with a shrink of tried and true cell designs for the 64Kbit generation, the Japanese took a commanding lead in DRAM. The fourth bet was obviously the 386. Intel neglected their 286 market while focusing on the 386, enabling the likes of AMD and Harris Semiconductors to take over the 286 market. The fourth bet is Itanium. The fifth bet was the communications market. And the sixth bet was Rambus.