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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: John Evans who wrote (40624)	5/20/2001 3:54:21 PM
From: dhellman	Respond to of 275872

AMD does "co-op"(Best Buy) and "co-opt"(Blue Man Group) advertising. co-opt (k-pt, kpt) v. tr. co-·opt·ed, co-·opt·ing, co-·opts. To elect as a fellow member of a group. To appoint summarily. To take or assume for one's own use To neutralize or win over (an independent minority, for example) through assimilation into an established group or culture: co-opt rebels by giving them positions of authority.

To: John Evans who wrote (40624)	5/20/2001 4:13:51 PM
From: fyodor_	Respond to of 275872

John: "TV advertising, on the other hand, is an extremely effective medium at bringing such detailed awareness to the viewer" Uh, huh. Like the Blue Man Group. No, exactly the opposite. What AMD needs is to present itself and its products. Intel has already done that and can just reinforce this brand-awareness by running dopey (read: catchy) TV-ads, play silly jingles and plaster its logo all over the place. This wouldn't do AMD an ounce of good. AMD needs to first convey its message, then it can start to reinforce the message through "static" forms of advertising (e.g. sponsorships). The soccer banners would be a form of TV advertising. Yes and no. The medium through which it is delivered is "TV", yes, but it is not delivered as a "commercial". What AMD needs to make is a "commercial". A 30s spot where it can deliver the message that AMD is an important player in the PC processor market and (arguably) has the highest performing product. This message cannot come across by simply displaying the AMD or Athlon4 logo. It cannot come across by an Intel-style Blue Man Group campaign. Nor can it come across by playing a catchy little jingle. All these things can help reinforce the message, but without the message, all that's being reinforced is... nothing. -fyo

To: John Evans who wrote (40624)	5/20/2001 4:53:15 PM
From: andreas_wonisch	Read Replies (1) \| Respond to of 275872

John, Re: Umpa-Lumpa, Doodley-Do, I have another riddle for you... What do you get when a company's fat?..Overpriced products performing like crap..." ROFL! That would beat the train commercial by miles. <g> But more seriously: The problem with TV ads is that they reach a very broad audience and are very expensive. I think a more targeted effort e.g. to reach "IT decision makers" would be a better idea. The problem AMD currently faces is not the consumer market but the business market. And I doubt that a broad TV campaign would help in that effort. The soccer banners would be a form of TV advertising. Actually AMD has them for two years now in the German Fußball-Bundesliga (our most popular sport watched by millions every weekend). They say "AMD PC-Prozessoren" and have the AMD logo on it. I see them in almost every stadium but I'm not sure how successful they are. At least they help to establish the AMD branding. Andreas