To: carranza2 who wrote (702 ) 7/8/2001 12:32:46 PM From: Eric L Read Replies (2) | Respond to re: I Highly Recommend the new book "The Nokia Revolution" ... "the first comprehensive strategic study of Nokia". "Technology-Adoption Life Cycles" , in the "Downstream Innovation" chapter, and the discussion of Geoffrey Moore's ideas that originated in classic technology-adoption frameworks. The author notes that Nokia's marketeer's studied these idea's (contained in "Crossing the Chasm" and "Inside the Tornado" ) diligently. "Moore's frameworks for marketing strategies fit Nokia's efforts at market-making strategies, which were founded on taking advantage of discontinuities in emerging technology markets. ... In Nokia's marketing strategies the chasm framework has enabled the company to tailor appropriate responses to the early adopter [upstream innovation] and the late-adopter markets [downstream innovation]" ."strategic inflection points" in some detail in the chapter titled "Strategic Market Making" - which essentially are the transition points between generations of technology, and "in the medium term Nokia's paradigm has consisted of corporate and business strategies and strategic architecture. Since the 1980's this architecture has evolved in four phases articulating the central corporate challenges" :"the Network Effect" "In search of Excellence" , Mary Walton's "The Deming Management Method" , r. William C. Y. Lee's "Essentials of Wireless Communications" , and a few others, in easy reach on my desktop bookshelf."Nokia's strategic intent is to take a leading, brand recognized role in creating the Mobile Information Society by combining mobility and the Internet, and stimulating the creation of new services." The Nokia Revolution: The Story of an Extraordinary Company That Transformed an Industry amazon.com Table of Contents About the Author: Excerpts from Selected Reviews: The book provides insights that are invaluable to managers coping with change as well as to anyone seeking to participate in the wireless future. - Tom Wheeler, President & CEO of CTIA -What emerges from the author's thorough corporate history and thoughtful analysis of Nokia's strategies, is a profile of a company that has unknowingly created many of the modern business approaches that companies today strive for. Agility, innovation, alignment, first mover advantage -- Nokia used them all to successfully create market niches and ultimately become a global leader in one of the hottest technology trends in recent years -- wireless. There is nothing on the shelves that competes with the author's comprehensive and in-depth approach. This book became a business classic the minute it hit the shelves! While the author, a "visiting virtual professor" at the Helsinki School of Economics as well as a researcher at the Columbia Business School, is clearly enamored with the company, he never slips into mindless praise, letting Nokia's record speak for itself. (June 29) Forecast: The dot-coms are going up in smoke, but we still have our Nokias. Amid New Economy eulogies, readers interested in mobile communications and corporate strategy will be glad to find a high-tech success story they can still believe in.
