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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: Rick who wrote (42862)	5/21/2001 9:51:43 PM
From: saukriver	Read Replies (1) \| Respond to of 54805

Because while the person may be bogus the sale wasn't. It is still valuable to the store and the manufacture to know that most of the people in zip code xx123 like diet soda, but not diet popcorn; that they spend $101.03 per person per month on meat, but only $56.75 per month on paper goods, that they like advertised specials and don't use coupons etc., etc. Not really. First, the zip code is no doubt false, too. Second, all the information you suggest the groc stores already have from their cash register in their point of sale database. They have had that data stored since the 1950s or 60s; they don't need a club card program. Club cards were introducted in the 1980s and are designed to (1) give a discount to heavy users and (2) data rape from customers for targeted marketing to those customers (we know who you are, that you bought chocolate, and where you live. So we will go cut a deal with Hershey's or Nestle's to send you a coupon for their chocolate). Club cards associated with aliases frustrate the second goal, while nevertheless accomplishing the first. saukriver