To: Wallace Rivers who wrote (11849 ) 6/1/2001 2:21:25 PM From: S100 Read Replies (1) | Respond to of 34857 Cell Phone Gear Makers Have a New Mantra: Look, Ma, No Hands By Julie Mitchell Investor's Business Daily As lawmakers mull sanctions on drivers who use cell phones en route,makers of mobile accessories are preparing for a boom in sales. Why? Much of the proposed legislation exempts drivers that use hands-free technology. That means it's OK. to talk and drive, if you have a speaker phone or headset, "Such devices are" already popular. But if punitive laws go into effect, millions more people may embrace hands free technology. What's more, cellular service providers are tweaking their offerings 'to" allow you to use a phone while keeping your .eyes on the road. "You can program your phone over the Web, enter the names, and then tell your phone to call whomever you like without ever touching it," said Stewart Asimus, a senior divisional vice president at Fort Worth, Texas-based RadioShack Corp., the largest cell phone retailer in the U.S. As cell phone users grow in number, chatting while driving 'is a hot button. According to the Cellular Telecommunications Industry Association, there are more than 116 million wireless, subscribers in the U.S. And it seems increasingly common to find people with one hand on the wheel arid the other clutching a tiny phone. Statistics from a 1997 report in the New England Journal of Medicine suggest drivers using cell phones are up to four times more likely to have an accident. That's similar to the rate of drivers who have been drinking. The issue is raising hackles with state and local governments, as well as consumer groups. As many as 300 U.S. cities arid more than 30 states have proposed bans on the use of phones while driving. And both the U.S. House and Senate are dealing with proposed bills on the topic. But all that could be good news for hands-free gear makers, which have a variety of devices on the market. Mobile accessories allow callers to talk and dial without touching the phone. They include earpieces with built-in microphones, headsets, speakerphones and speakerphone adaptors. According to consumer electronics retailers, these are among the hottest-selling cell-phone accessories on the market. It's estimated that 12 million Americans have already adopted hands-free technology. .Earpieces, or "ear buds," are made from soft gel-like plastic and fit directly in the user's ear like an earplug. They transmit both the riser's voice and the voice of the person 'on the other end of the line via a tiny built in microphone. Most, such as those made by Jabra Corp. of San Diego, will work with any cell phone. Users plug the device into the standard 2.5-mil1imeter jack on the phone or adaptor. Over-the-head headsets use a speaker and a small microphone or a larger boom mike. They also typically have an on/off button on the cord. Speakerphones,-sometimes called hands-free navigators-can be mounted in a vehicle. They allow users to talk, without worrying about wearing peripherals. And certain cars are designed to integrate the speakerphone's controls into the dashboard or steering wheel. Cell-phone accessories are made by all major wireless phone manufacturers, such as Motorola Inc. and Nokia Corp., and by several others, Safer driving may not be the only selling point of hands free gear, Because it prevents users from holding the handset, it may reduce risks from cell-phone radiation. Cell phones emit low-level radio frequencies. Though no study has proven that this radiation poses dangers, the issue- still is being investigated. Prices for the simplest hands-free gizmos range from $20 to $30 for different models of Nokia headsets to $40 for a Jabra earpiece. A Sanyo Corp. speakerphone costs $179. "You get what you pay for," said RadioShack's Asimus. "There's some low-cost stuff out there, but for high quality you'll pay a little more. Cheaper headset cords tend to pick up-a lot of static, and inexpensive speaker phones can't filter out background noise from the sound of your voice." Wireless safety figures into all of RadioShack's cellular advertising and publicity, Asimus says. "We stock 10 different types of cell-phone headsets," he said. The Jabra earpiece is the top seller, he says. Ear buds and speakerphones are RadioShack's No.3 best selling cell phone category. They trail ;,cigarette lighter adaptors and phone cases or clips.