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To: TGPTNDR who wrote (41010)	5/25/2001 4:06:13 PM
From: Paul Engel	Respond to of 275872

Re: "DDR rebates should lead to lower AMD system prices. " DDR - fizzling out. DDR SDRAM Stumbled at Start [7:26 pm] Rat As we read over at DigiTimes, the first-tier mainboard manufacturers, ASUS, Gigabyte and MSI, recently suspended their development of new DDR products. They explain this decision by the fact that the demand for Pentium 4 mainboards is much higher and grows with much more promising dynamics. Moreover, the shipments of Pentium 4 mainboards considerably exceed those of DDR ones. So, the former forecasts about DDR penetrating into the mainboard market very quickly and winning a large share of it appeared absolutely ungrounded and as we see, DDR invasion has stopped. However, it is not fatal for DDR and this temporary delay in the growth of its popularity can be explained by several reasons: In the meanwhile there are no solutions, which could allow using DDR SDRAM with Intel Pentium 4 pushed forward so violently. As soon as VIA announces its Px266 chipset, DDR popularity will be speeded up. The use of DDR SDRAM with Pentium III is almost senseless, since the performance gain provided by DDR memory is almost zero because of the Pentium III architecture. The use of DDR SDRAM with AMD Athlon seems to be the only real application for DDR memory today. However, the relatively small performance gain one can get for the money he pays for DDR SDRAM makes this product hardly demanded. Moreover, since all AMD CPUs are all Socket A ones, i.e. retain the same form-factor, the users aren’t stimulated to change their mainboard when buying a new processor. In fact, it’s no problem that the mainboard makers have suspended their development of new DDR products, because they have already worked out all the possible designs for the DDR boards built on different chipsets. ASUS, Gigabyte and MSI have several boards ready for mass production. They are based on: VIA Apollo Pro266, VIA KT266, ALi MAGiK 1, SiS735, AMD-760 and NVIDIA Crush.