Online Games Portal to License Macrovision's Digital Rights Management Solution Scandinavian Games Reseller 'Diggibag' Licensed To Offer SafeCast(TM) Copy Protection and ESD Solution To Software Publishers
LONDON, May 24, 2001 (ENTERTAINMENT WIRE) -- Macrovision UK, a subsidiary of Macrovision Corporation of Sunnyvale, California (Nasdaq: MVSN chart, msgs), the world leader in copy protection and DRM (digital rights management) technologies, has licensed its 'SafeCast' digital rights management software to Diggibag (www.diggibag.com), an online games portal based in Scandinavia.
Diggibag is part of Toptronics entertainment group, one of the oldest and biggest suppliers of digital entertainment in Scandinavia. Diggibag will handle the online payment transactions and digital distribution of games software whilst acting as a reseller of Macrovision ESD security technology to software publishers.
The license agreement is a significant step for Macrovision into new European markets as Scandinavia has a much higher Internet take-up and use of broadband than is current in the rest of Europe. According to Forrester Research, Scandinavia will be the most penetrated market for high-speed Internet connections in Europe in 2005.
CEO of Diggibag, Mikael Hagglof, says, "We are very much focused on the new possibilities that 'diggitainment' can provide. This depends largely on being able to deliver a product at the precise moment of consumption in a direct, secure and flexible way. Macrovision's digital rights management technology coupled with broadband will give us the power of securing content and delivering it safely and quickly to our consumers."
Matthew Hall, Macrovision's Major Accounts Sales Manager adds, "Digital distribution of entertainment products is still in its infancy in Europe. This is largely due to the size of games and the slow roll out of broadband Internet connection to consumers. However, Scandinavia is bucking this trend, and Diggibag will provide publishers with a secure and localised commerce platform to take advantage of the expected high take-up of broadband. We are pleased that Diggibag has chosen Macrovision's SafeCast to do this."
High-speed Internet access offers a number of immediate concrete benefits to the entertainment industry:
-- Faster Time To Market - Products and services can be produced,
distributed and consumed in a single digital supply chain from
centralised points of control.
-- New Revenue Sources - More flexible licensing capabilities
enable new licensing transactions (try, buy, rent, subscribe,
etc.) that have previously been impossible with physical
distribution models.
-- Lower Operation Costs, Better Predictability - Inventory is
always available "Just in Time" with nominal set-up, fixed,
and variable costs.
-- Limitless Shelf Space - There is unlimited room to keep stock
of popular products as well as more specialised classic
products.
-- Better Customer Service at a Lower Price - Consumers have
access to any product at any time, at their convenience.
-- Lower Cost of Sales and Higher Yields - With digital,
publishers can target their marketing and sales efforts to
proven consumers and build predictable recurring revenue
streams based upon brand and identity. They can also engage
these customers in ongoing dialogs to learn and focus their
product development more accurately on a real-time basis.
-- It is more environmentally friendly and reduces the need for
both boxes and expensive transport costs.
-- Always secure and safe.
About Diggibag
Diggibag is a unit of Toptronics Entertainment Group and a leader in online-based business models and sale of digital entertainment. The company concentrates on the new opportunities that broadband and other technologies offer for distribution and consumption of software, and vast opportunities are perceived in offering direct, secure and flexible consumption of entertainment. Initially, the focus will be on games but strategies for the future also include other types of entertainment.
About Macrovision
Macrovision develops and markets digital rights management, electronic license management and copy protection technologies for the enterprise software, consumer interactive software and home video markets.
Macrovision's SafeCast(TM) product is a comprehensive digital rights management (DRM) and security solution for a variety of application, content, and entertainment products, and includes a wide range of tools that help publishers encourage trials and generate incremental sales using either CD-ROM or electronic software distribution (ESD) and electronic license distribution (ELD) technology. Its SafeDisc(R) CD-ROM copy protection solution has been licensed to over 100 mastering and replication facilities worldwide and is used by many major interactive software publishers. Its SafeWrap(TM) product provides tamper-proofing for digital properties. Macrovision's other GLOBEtrotter Software division provides FLEXlm electronic license management (ELM) and GTlicensing electronic license distribution (ELD) solutions to independent software vendors (ISVs), as well as SAMsuite software asset management tools for business applications. These products are in use by over 2,000 ISV customers throughout the world.
Macrovision has its corporate headquarters in Sunnyvale, California, with European headquarters in London and Asia-Pacific headquarters in Tokyo.
SafeCast, SafeDisc, GLOBEtrotter, FLEXlm, GTlicensing, and SAMsuite are registered trademarks or trademarks of Macrovision Corporation and GLOBEtrotter Software.
Note to Editors: Additional background information on Macrovision Corporation and its other products, see www.macrovision.com.
All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company's Annual Report on Form 10-K for 2000, its Quarterly Reports on Form-10Q, and such other documents as are filed with the Securities and Exchange Commission from time to time. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
Contact:
Macrovision UK
Carolyn Makins, +44 (0)20 8839-0417
cmakins@macrovision.co.uk
or
Diggibag A.B.
Mikael Hagglof, +46 84027960
Mikael.hagglof@diggibag.com
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