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Politics : War -- Ignore unavailable to you. Want to Upgrade?

To: Yaacov who wrote (1440)	5/25/2001 4:54:00 AM
From: GUSTAVE JAEGER	Respond to of 23908

Re: How can Europe become the world's locomotive.... ROFL! Forget about the European locomotive... Here's where the action is: Read My Mobile Sending text messages by phone is the cool new medium to reach hip young consumers in China By Kathy Wilhelm/SHANGHAI Issue cover-dated May 31, 2001 WHEN HEINEKEN wanted to promote a series of dance parties for its target consumers in China--hip, upwardly mobile, aged 20-30--it contacted them by mobile phone. feer.com Excerpt: China Mobile charges one-tenth of a renminbi (a little more than one U.S. cent) for each SMS message and collects subscription fees for Linktone and about 100 other content providers around the country. At 5 renminbi per month for daily weather forecasts, or 0.2 renminbi per sports score, Linktone's revenue seems tiny, but SMS is a volume business. "We're on our way to break even early next year," says Zhang. He says industry studies project Chinese mobile-phone users, who now number 100 million, will top 228 million by 2004 and generate $4.2 billion in mobile-data revenue. ____________ I think that a region's demographic breakdown is a key component of that region's prosperity. I mean, Europe's turning into an old people's home, hence more and more businesses will focus on the needs of its senior citizens and cater for the booming class of "idle retired rich". It will affect the whole fabric of consumer goods/services.... Old folks want quiet, undisturbed neighborhoods --that means: no discos, no motorcycles, private vigilantes, videosurveillance. New fashions --whether clothes or technologies-- will have a slower development since the early-adopters' crowd is too tiny too kickstart them... And on and on... Gus.