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To: SAM-DAN who wrote (2970)	6/5/2001 4:05:11 PM
From: Al Collard	Respond to of 11802

SAM-DAN, news on your pick FRL-v: Firelight's Ultimate Golf to carry Golf Digest name Tue 5 Jun 2001 News Release Mr. Brad Hope reports Firelight and Golf Digest have jointly finalized a two-year multifaceted marketing agreement. Firelight's new three-video set entitled Butch's Ultimate Golf will be promoted via Golf Digest's international distribution base. The agreement calls for 10 advertisements in Golf Digest over the two-year period. The first advertisement for the videos appeared in the May issue of Golf Digest. The recently completed Butch's Ultimate Golf will carry the Golf Digest name and features instruction from world-renowned golf coach Butch Harmon, filmed at his new golf school in the Grand Bahamas. Mr. Harmon is recognized worldwide as coach to Tiger Woods amongst other elite golfers. Firelight president, Brad Hope, states: "We are very pleased and excited to be working with Golf Digest so closely. We look forward to a long, productive relationship and believe this association will create many marketing opportunities for the company." Firelight is aggressively pursuing a strategy to become recognized as the world's pre-eminent manufacturer and provider of only the highest quality in promotional and instructional golf videos and products. The company's mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase and maintain exceptional shareholder value. Shareholders or other interested parties with questions regarding this news release or other matters are urged to contact the company, toll free at 888-465-3995 or investor relations at 604-467-4822 or toll free at 888-945-4770. Golf Digest, with a 1.55 million circulation, is the largest golf publication in the world and is part of the Golf Digest Companies, a separate operating unit from Advance Magazine Publisher's Inc. The Golf Digest Companies also include Golf For Women, Golf World, Golf World Business, GolfDigest.com, Golf Digest Schools, Golf Digest Research Resource Center, Global Affiliates, the Database of Golf in America and Golf Digest Licensing & Custom Publishing. More information about Golf Digest and the current issue may be found on the World Wide Web at www.golfdigest.com. (c) Copyright 2001 Canjex Publishing Ltd. stockwatch.com