Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Semi-Equips - Buy when BLOOD is running in the streets! -- Ignore unavailable to you. Want to Upgrade?

To: Proud_Infidel who wrote (9891)	6/5/2001 4:52:53 PM
From: James Calladine	Respond to of 10921

Brian, Are you saying that there IS some $10B company with no advertising or commercials.....? I doubt that there is, but if there is I would be interested to know who they are. I don't think, however, that any of us objecting to the AMAT mass market advertising are objecting to advertising, per se, but rather to the type of advertising, and its relevance to AMAT's business. Namaste! Jim

To: Proud_Infidel who wrote (9891)	6/5/2001 4:55:52 PM
From: w0z	Read Replies (1) \| Respond to of 10921

Can ANYONE name me 1, that is ONE, company with 10B in sales with no advertising or commercials? I cannot not but...what does that have to do with AMAT? They've used print advertising for years. Can you name one member of the general public who, having never heard of AMAT previously, will now order a deposition system? :-)

To: Proud_Infidel who wrote (9891)	6/5/2001 6:10:23 PM
From: geoffrey Wren	Read Replies (1) \| Respond to of 10921

Brian: Let's turn your question around: Can you name one company other than AMAT with over $10B in exclusively non-consumer annual sales which does advertise on television? Few companies that big don't have some consumer sales (or consumer-influenced sales). For instance, a company like GE gets spill-over consumer benefits from advertising its jet engines, since people buy refrigerators, and may have a preference in which planes they fly (people who fly the most have definite ideas on what planes they prefer). So there are few companies in the category of > $10B in exclusively non-consumer annual sales. Of those that fit this category, I don't recall seeing advertisements from the following companies on television: Halliburton Company (NYSE:HAL) Illinois Tool Works Inc. (NYSE:ITW) Mirant Corporation (NYSE:MIR) I remain of the opinion that the AMAT advertising campaign was unwise. GW