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Technology Stocks : Aahh...iNEXTV (AXC) The NEXT Thing! -- Ignore unavailable to you. Want to Upgrade?

To: Hal Campbell who wrote (3888)	6/6/2001 4:50:15 PM
From: killybegs	Read Replies (1) \| Respond to of 4169

from mediapost.....Case in point: according to a new DFC Intelligence report, streamed ad-supporting audio and video programming is forecast to generate $138 million in 2001. The report also says that about 63% of Internet audio broadcasters have actually deployed, or have the capability to deploy, in-stream ads and about 24% of video-centric destinations and sites have deployed ad-insertion capability. Additionally, there are a total of 1.8 billion audio avail opportunities per month, with CPMs ranging from $5-$60, and an average of 165-185 million video avail opportunities per month, with CPMs ranging from $30-$120. Nevertheless, in- stream video ads are forecast to represent only about 30% of total streaming advertising this year. The report's author, Paul Palumbo, maintains the relatively small size of streaming advertising parallels revenue growth in other media. "Cable TV advertising was worth only $50 million in 1980. Today it is worth over $13 billion," he noted. "Because advertising in streaming media can be a very effective way to reach a highly targeted and qualified audience, we see strong long-term growth potential for this market, particularly for cross-platform brands."