To: Petz who wrote (43538 ) 6/9/2001 9:56:58 AM From: niceguy767 Respond to of 275872 John: "I'm becoming more and more upset about Intel's 1 GHz notebooks being sold as 1 GHz when they have a useless battery life at 1 GHz. I've seen reviews of these things where no mention was made of there even being a possibility of running them at 1 GHz on batteries." Fear not...The Athlon 4 is only in its "trendsetting stage" in the marketing cycle, a stage which typically sets the new product foundation and a stage whose duration is usually a function of it its price/performance advantages(i.e. very short time frame in the case of Athlon 4)...The comparative disadvantages of the INTC 1 GHz cited by you are currently surfacing across the "trendsetter base" and, i'd guess, are about to fuel an explosion in demand for the Athlon 4, a demand that may well strain AMD's Dresden capacity for the foreseeable future (i.e. not only is the laptop market growing (i.e Japan PC/laptop ratio = 1/1), but, at first glimpse, it would seem that the Athlon 4 purchase decision is a "no brainer" for any consumer whose decision is based upon price/performance...) With respect to your concerns around any gap between "product image" and performance, INTC's 1 gig laptop is yet another example in a growing list of INTC products that require this type of "puffery" propping up inasmuch as they are no longer competitive in a price/performance sense... The P3, when it stumbled at 700 MHz, 1 & 1/2 years ago, owing to the "spry Athy's superior architecture" was the first sign of the P3's mortality, despite all the ballyhoo at the time about a "some-time-in-the-future-if -ever" competitive P3...I suspect we are at the analogous stage in the mobile space now that the INTC laptops seem to be demonstrating rather serious mortality signs, as they seem lame on performance specs in the face of the superior architecture of the Athlon 4...The Athlon 4 specs are so superior to the competitors that a swift market share grab by AMD in the mobile space would seem inevitable... AMD has made astounding inroads into INTC's domain over the past 2 years in the consumer space with its "spry Athy" core which, unlike previous AMD products, enabled AMD to outperform the competition on a price/performance basis across all MHz ranges...Not only is AMD positioned for continued growth in the consumer space, but with the Athlon 4, is positioned for explosive growth in the mobile space...and, are currently gearing up for a run at the server/workstation with curent and new product intros over the foreseable future which just might be characterised by the same high quality and level of price/performance benefits offered by the Athlon 4... INTC seems to be running out of effective responses, in the way of competitive product, to successfully fend off the AMD assault on all of its previously uncontested domains within the microprocessor sector... Absolutely nothing in the retail channel offered by INTC at the moment to suggest that AMD's market share gains are about to level off...On the contrary, the Athlon 4's competitive advantages would seem to strongly imply an acceleration in AMD's market share gain is underway!!! I suspect that Dell is very aware of the "price/performance" checkmate placed by AMD on INTC in the mobile space with the introduction of the Athlon 4, and I suspect that Dell may even be feeling somewhat less immortal in their sole reliance on INTC for laptops, as a result!!!