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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: BN who wrote (12713)	6/12/2001 10:08:46 AM
From: gpphantom	Read Replies (1) \| Respond to of 13157

NEW YORK, Jun 12, 2001 /PRNewswire via COMTEX/ -- BottleRocket, a subsidiary of digital media company ACTV, Inc. (Nasdaq: IATV), today announced that it has joined Liberate's PopTV Developer Program. BottleRocket will be demonstrating its games on the Liberate Platform in ACTV's booth, #3759, during the NCTA 2001 conference in Chicago. As a member of Liberate's PopTV Program, BottleRocket has developed interactive games to run on the Liberate TV Platform -- games have been optimized for play on Motorola DCT-2000 and Scientific-Atlanta Explorer digital set-top boxes. Leveraging their Internet-based game expertise, BottleRocket will now provide compelling, interactive games through digital television, offering advertisers and programmers the opportunity to extend and strengthen their brand identity through fun and engaging interactive entertainment. With over 10 million set-top boxes deployed in the U.S., interactive television represents a broad market opportunity today for interactive games. BottleRocket's games, which will incorporate infrastructure technology developed by Intellocity, its sister subsidiary, are one of several iTV applications, including targeted advertising and enhanced TV, that ACTV has developed for digital set-top boxes. "We are excited to work with BottleRocket while building on our long-standing relationship with ACTV," said Erik Smith, director of developer relations for Liberate Technologies. "BottleRocket's extensive game development experience and understanding of set-top box and middleware technology will provide network operators with compelling iTV entertainment." "Liberate has been a front-runner among iTV developers in recognizing the vast interactive entertainment potential of digital set-tops," said Kevin Liga, executive vice president and chief technology officer, ACTV. "We look forward to creating a dynamic experience for digital subscribers while developing new revenue-generating opportunities for Liberate customers."