Hachette Filipacchi New Media Shifts Into High Gear With Starbase's eXpressroom Content Management Solution
eXpressroom Maximizes Car and Driver Performance
SANTA ANA, Calif.--(BUSINESS WIRE)--June 18, 2001--Starbase Corp. (Nasdaq:SBAS - news), the leading provider of end-to-end collaborative products for both the development and management of content and code for eBusiness applications, today announced that Hachette Filipacchi New Media, the online division of Hachette Filipacchi Magazines, has standardized Web site administration for the online edition of Car and Driver magazine, www.caranddriver.com using eXpressroom 2.01, Starbase's XML-powered content management solution. Using eXpressroom, the development team has simplified administration and maximized the site's performance.
``When we were developing our strategy for www.caranddriver.com, we knew we needed a content management solution that would streamline our production process, allow non-technical users to update and maintain the site, and enable flexibility in both content and structure,'' stated Sara Glines, managing director for Hachette Filipacchi New Media. ``We were particularly interested in implementing a system that leveraged the advantages of XML. After a careful evaluation of the available content management solutions and with the successful launch of our eXpressroom powered www.womansday.com and www.cycleworld.com sites, we chose once again to put the power and flexibility of eXpressroom to work for the Car and Driver site.''
With eXpressroom, Hachette Filipacchi, publisher of a leading automotive magazine, Car and Driver, has been able to accept valuable vehicle test information online and add a new level of interactivity that was not feasible with their print publication alone. Car and Driver offers high quality vehicle evaluations by applying a discerning eye to every car, pickup truck, van and sport-utility vehicle that is marketed for consumer use in America.
``eXpressroom offers unsurpassed levels of control and flexibility for content management,'' stated William R. Stow III, president and CEO of Starbase. ``Our customers are taking advantage of the rich functionality and ease of use that eXpressroom continues to offer. eXpressroom delivers organizations the capability to enhance reader interactivity and improve the overall visitor experience.''
Using eXpressroom, Car and Driver's editorial producers are able to manage content and day-to-day site operations with minimal technical assistance, lowering the total cost of ownership and increasing production efficiency. In addition, eXpressroom provides the flexibility to alter the structure and content of Hachette Filipacchi's www.caranddriver.com without jeopardizing site integrity.
About Hachette Filipacchi New Media
Hachette Filipacchi New Media (HFNM) is the Internet development division of Hachette Filipacchi Magazines whose parent company is Lagardere SCA. HFNM's sites include Elle.com, Ellegirl.com, Premiere.com, TravelHoliday.com, CarandDriver.com, RoadandTrack.com and WomansDay.com.
About Starbase
Starbase is the leading provider of end-to-end collaborative products for both the development and management of integrated content and code for eBusiness applications. Collaboration is the simultaneous coordination, management and communication of geographically dispersed contributors of both code and content for eBusiness applications. With more than 2,800 Starbase customers worldwide, the company's technology supports the continuous cycle of creating, linking and managing digital assets, which comprise complex eBusiness applications. Starbase products enable users with differing technical and functional backgrounds to collaborate on the production and management of Web sites and eBusiness initiatives from multiple locations. Companies and organizations, including leading corporations such as Chase Bank, Dell Computer, Lucent Technologies, Motorola, PepsiCo and Seagate Technology have selected Starbase products to manage their eBusiness development projects. Starbase has headquarters at 4 Hutton Centre Drive, Suite 900, Santa Ana, CA 92707. Tel: 714/445-4400. Fax: 714/445-4404. Visit Starbase's Web site at www.starbase.com.
Forward-Looking Statements
When used in the preceding discussion, the words ``believes, expects, or intend to'' and similar conditional expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, (i) conditions in the general economy or the software industry, (ii) the timely development and market acceptance of products and technologies, (iii) competitive factors, (iv) demand for team productivity software products, (v) sell-through of products in the sales channel, and (vi) other risks described in Starbase Corp.'s SEC reports and filings.
NOTE TO EDITORS: Starbase and its product names are trademarks of Starbase Corp. All other product and company names herein are trademarks of their respective owners.
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Contact:
Starbase Corp., Santa Ana
Martha Ray (Public Relations) 714/445-4531
mray@starbase.com
or
Ann Jones (Investor Relations), 714/445-4440
ajones@starbase.com |
