To: MikeM54321 who wrote (11462 ) 6/18/2001 11:19:30 PM From: axial Respond to of 12823 Study: Web fails to impress most people By Reuters June 14, 2001, 11:15 a.m. PTnews.cnet.com OTTAWA--The Internet may seem all-pervasive, but billions of people around the world are not surfing the Web because of a lack of interest, need, money and equipment, according to a survey released Thursday. The No. 1 reason for not being on the Internet--given by 40 percent of respondents--is that they have no need to. Lack of a computer keeps 33 percent away, and a lack of interest was cited by 25 percent, according to the survey, done in 30 countries by research firm Ipsos-Reid. The survey estimates that only 6 percent of the world's 6 billion people are on the Internet, based on projections from a string of research groups. "In the developed world, a substantial number of people who could very easily go online have decided not to," Ipsos-Reid Senior Vice President Brian Cruikshank said in a statement. "They see no compelling reason to be on the Web. The hype and the promise of the Internet clearly hasn't impressed them--not yet at least." For 16 percent of people who don't use the Internet, the biggest barrier is not understanding how to; 12 percent cited cost as an obstacle, and 10 percent said it was a lack of time. The survey polled residents in the United States, Japan, western Europe, English-speaking countries outside the United States, Ibero-America, Asia and several other countries including Egypt, Russia, India and China. About 400 million people use the Web daily, with 65 percent of Sweden's population using the Internet frequently, followed by 60 percent in Canada and 59 percent in the United States, Ipsos-Reid said. In contrast, only 9 percent of urban India's population are frequent Internet users, 13 percent of Turkey's citizens, and 6 percent of people in urban Russia, where 83 percent of citizens said they had no Internet access. "In nascent, less-developed markets, the cost of accessing the Internet competes with the cost for basic necessities, and access availability is very limited outside urban areas," Cruikshank said. In certain parts of the world, people who want to surf the Web outweigh those with Internet access. Those countries include South Korea and urban markets in Malaysia, India, Mexico and South Africa, the study found. "Far from being dead, the Internet has a large growth potential everywhere, but progress is destined to be slower than its most enthusiastic advocates might have envisioned a few years ago," Cruikshank said. The study showed that on average, 98 percent of respondents had a television, 51 percent a mobile phone, 48 percent a home computer, and 36 percent home Internet access. Story Copyright © 2001 Reuters Limited. All rights reserved.