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To: chapin who wrote (86986)	6/21/2001 10:12:35 AM
From: Patricia Meaney	Respond to of 150070

Modern Interactive Technologies to Produce New Infomercials; Continuity Programs to Provide Long Term Revenues and Profits Business Editors CANFIELD, Ohio--(BUSINESS WIRE)--Jun 21, 2001--Infotopia, Inc. (OTC:IFTP) ("Infotopia" or the "Company"), announced today that it has engaged Modern Interactive Technologies, Inc. ("MIT"), the producers of the Company's highly successful Total Tiger and Torso Tiger for the production of the new series, which will feature actor Dick Van Patten. The Company intends to create a series entitled "Breakthroughs in Health." Each program will focus on a particular issue related to health and the Infotopia product that has been formulated to help consumers with that particular problem. The first two shows feature Infotopia's products Cal-Vantage for osteoporosis, heart health, and female wellness, and Prosta-Norm for male prostate health. Both products were licensed from the Natural Science Corporation of America and are the vanguard to a large line of natural supplements designed to promote health and wellness to a wide variety of consumers. The shows will feature Curt Hendrix, a research chemist for over fifteen years who is also the chairman of the Natural Science Corporation of America. The interview format will allow Van Patten to engage in an educational discourse dispelling myths and misconceptions while simultaneously promoting Infotopia's high-quality line of products. All NSCA natural supplements are run through a rigorous review of clinical science to ensure that all products are safe and effective. Each program will incorporate interviews with doctors, scientists, and authors to validate the product claims and evaluate the issues presented in the program. Ernest Zavoral, President of Infotopia, stated, "We are very excited about these new products. These products will help to create long-term sustainable revenue. Unlike our fitness category where we sell a single piece of equipment and only twenty percent of the customers purchase our diet product on an ongoing monthly basis, these new infomercial will feature products that will need to be replenished each and every month and offer our customers an opportunity to have the product "auto-shipped" to their homes on a monthly basis. A single thirty dollar purchase can turn into a $1000.00 customer over a three year period." Daniel Hoyng, CEO and Chairman stated, "The cost of acquiring new customers and developing new products is our top two largest expenses. These new products will generate revenue and substantial profits for years to come and as a result will help reduce our long term expenses of acquiring new customers and products." About Infotopia Infotopia's mission is to produce, market, and distribute an expanding line of high quality, innovative health, and fitness and consumer products. Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products through a variety of marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The Company's website is located at infotopia.tv Safe Harbor Statement - Certain statements made herein that are not historical are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995 and may contain forward-looking statements, with words such as "Anticipate, "believe," "expect," "future," "may," "will," "should," "plan," "projected," "intend," and similar expressions to identify forward-looking statements. These statements are based on the Company's beliefs and the assumptions it made using information currently available to it. Because these statements reflect the Company's current views concerning future events, these statements involve risks, uncertainties and assumptions. The actual results could differ materially from the results discussed in the forward-looking statements. In any event, undue reliance should not be placed on any forward-looking statements, which apply only as of the date of this press release. Accordingly, reference should be made to the Company's periodic filings with the Securities and Exchange Commission. --30--mp/bos* CONTACT: Infotopia, Inc. Robert Tilton, 609-888-4111 IFTPIR@infotopia.tv KEYWORD: OHIO INDUSTRY KEYWORD: ADVERTISING/MARKETING RETAIL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Jun-21-2001 14:03 GMT Symbols: US;IFTP Source BW Business Wire Categories: MST/R/US/OH MST/I/ADV MST/I/RTB