Wireless Retail Network To Be Launched by Big Y and Klever Marketing
Wednesday June 27, 8:30 am Eastern Time
Press Release
Klever-Kart's Electronic Display on Shopping Cart Alerts Shoppers to Specials, Promotions, News As They Cruise the Aisles
SALT LAKE CITY--(BUSINESS WIRE)--June 27, 2001-- Klever Marketing(TM) (OTCBB:KLMK - news) and Big Y, one of the leading supermarket chains in Massachusetts and Connecticut, today announced that Klever Marketing's unique electronic display for shopping carts, called Klever-Kart®, would be installed at Big Y locations.
Under terms of an agreement, Klever-Kart will be installed initially in three Big Y locations in CT and MA in the fourth quarter of 2001, followed by a chain-wide roll out into all of Big Y's remaining 43 stores.
Klever-Kart, which has an LCD screen mounted on the handle of a shopping cart, allows shoppers to access product location and alerts them to promotions, specials and advertisements at the Point-of-Selection, where the majority of buying decisions are made. Klever-Kart also provides shoppers with Internet content, such as news, weather and meal planning with nutritional information.
``We see some interesting possibilities of how we might work with Klever-Kart and hopefully learn together how we might best use this exciting marketing concept to better serve our customers,'' stated Daniel Lescoe, senior vice president marketing at Big Y.
``We are excited about our agreement with Big Y because it offers them a proven way to better serve their customers, plus it represents one of our first Eastern installations,'' said Corey Hamilton, Klever Marketing CEO.
``Klever-Kart, which has already been tested in outlets in the West and is being installed in mid-west stores later this year, will allow Big Y to deliver advertising and promotional messages to the shopper while they stand right in front of the product, ready to buy,'' added Hamilton. ``This one-on-one communication will also help shoppers do everything from locating products through a store directory to receiving news and recipes -- right on the shopping cart handle.''
About Big Y
Based in Springfield, Massachusetts, Big Y is one of the fastest growing retail supermarket chains in the United States. From its first 900-sq.-ft. grocery in 1936 in Chicopee, Mass, the company has grown to 46 stores in Central and Western Massachusetts and throughout Connecticut. More than half of the family owned and family oriented retail food company's stores are Big Y World Class Markets, which offer everything from bakeries to dry cleaning, photo processing, floral shops, delis, prepared foods and banking. Big Y is owned and run by the D'Amour family.
About Klever Marketing
Klever Marketing, Inc. (OTCBB:KLMK - news), headquartered in Salt Lake City, Utah, develops and markets Klever-Kart, a wireless patented communication platform for delivering ads, promotions, news items, store directories, and other information to shoppers right at the Point-of-Selection® in the store. Klever-Kart, which consists of a small PDA-like device attached to the shopping cart handle, is linked to Klever Marketing's servers via the Internet.
The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties.
Important factors that may cause actual results to differ include, but are not limited to, the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the condition of the capital markets, the effect of economic and business conditions and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
--------------------------------------------------------------------------------
Contact:
Klever Marketing
StacyAnn Hoerner, 801/322-1221 (Investor Relations)
stacyannr@kleverkart.com
or
Hill / LF Communications
Chad Hill / Len Fernandes, 925/945-7910 / 510/538-8916
hillcomm@earthlink.net |
