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To: Alomex who wrote (11)6/27/2001 11:18:53 PM
From: Alomex  Respond to of 25
 
Silicon Valley:

www0.mercurycenter.com

Home prices fell in May, first time since 1995
Santa Clara County median $473,000

BY SUE MCALLISTER
Mercury News

The median price of homes sold in Santa Clara and San Mateo counties dropped slightly in May, the first time in several years that the prices fell compared to the previous year. The number of homes sold continued a six-month decline -- down 16 percent in Santa Clara County and 14 percent in the Bay Area as a whole.

The median price of an existing, single-family home sold in Santa Clara County fell to $473,000 in May, down 0.2 percent compared to May 2000, according to DataQuick Information Systems. It's the first time since June 1995 that the county's median price has fallen compared to the same month in the previous year. Last month's median price also is a decline of 5.4 percent from April.

Sales have picked up a bit since May, and realty agents say more home buyers are feeling emboldened to make offers -- frequently low-ball offers. They assume that a seller who's been on the market for a few weeks must be desperate for any offer, even a stingy one.

``There are a lot of offers coming in 10 to 20 percent below asking price -- coming in at that, not being accepted at that,'' said Anne Walker of Coldwell Banker in Cupertino.

In San Mateo County, the May median price fell to $537,000, a 0.7 percent decline from May 2000, and the first time since November 1996 that the median price there has fallen from the year before.

The median is a midpoint, meaning half the homes sold in a given period sold for less than the median, and half sold for more.

In the seven other Bay Area counties median prices continued to climb compared to last year.

John Karevoll, an analyst with DataQuick, which compiled the information from county records, said the numbers point to the real estate market coming back to normal after about two years of soaring price appreciation and rapid-fire sales.

``It's not the bottom falling out, it was the top being blown off a year ago,'' he said. ``The high end is on hiatus, but the rest of the market's puttering along fine.''

Total sales volume is still so-so. In the nine-county Bay Area, the number of homes sold dropped for the sixth consecutive month in May, to a total 6,032. That's up 15.8 percent from April but down 14 percent from last May's figure of 7,012.

In Santa Clara County, 1,325 homes changed hands in May, up 12.9 percent from April, but down 16 percent from the same period a year earlier.

DataQuick's report reflects sales that closed in May, meaning the transactions likely began in the two months previous.

Real estate agents say conditions are changing somewhat. The number of homes for sale in Santa Clara County, which has been hovering around 5,000, dipped for the first time in 2001 just a few weeks ago. Although some see this as a sign that the real estate market slowdown is over, others are skeptical.

``Anytime you've got that level of inventory, if the absorption doesn't increase dramatically you're going to see some movement in prices downward,'' said Michael Mullinix, president of the Santa Clara County Association of Realtors.

Buyers are still afraid that home values are falling, Walker said, so they are assuaging their fears by trying to get houses for well under asking price.

One woman who is selling her house of 34 years in San Jose's Almaden Valley said she and her husband were taken aback by all the things a prospective buyer asked of them. The buyer offered less than the $689,000 asking price, wanted to finance the purchase with an assumable loan from the sellers and a seller-financed second mortgage at 2 percent interest.

Home buyers in Silicon Valley -- apprehensive about layoffs and the stock market -- have been slow to buy homes this year. The picture isn't quite the same elsewhere.

The California Association of Realtors released Monday their May sales data, which showed the median price of a single-family home in the state at $257,060, a 6.9 percent increase from May 2000. The trade group's data is taken from a survey of Multiple Listing Services statewide and reflects completed sales. The number of homes sold fell 12.9 percent compared to May 2001, CAR reported.

The National Association of Realtors said Monday that the nation's median house price in May was $145,500, up 5.7 percent from a year before.

Sales of existing homes nationwide rose to a seasonally adjusted annual rate of 5.37 million units in the country, 3.5 percent higher than in May 2000. The annualized rate measures how many homes would sell this year if May's pace were maintained for the rest of the year.



To: Alomex who wrote (11)6/27/2001 11:25:03 PM
From: Alomex  Read Replies (1) | Respond to of 25
 
dailynews.yahoo.com

Airlines Offer Internet Discounts

By Nora Macaluso, www.EcommerceTimes.com

Many U.S. airlines are now offering consumers discounts for making travel reservations over the Internet.

On Tuesday, Orlando, Florida-based AirTran, the low-cost airline formerly
known as ValuJet, said it would give 5 percent off to travelers who book their
trips through the company's Web site, AirTran.com.

Delta Air Lines (NYSE: DAL - news), American Airlines (NYSE: AMR - news), United Airlines (NYSE: UAL - news) and America West Airlines (NYSE: AWA - news) all announced similar programs on Monday, with discounts ranging from 5 to 20 percent. Delta is also offering bonus frequent-flier miles to customers who buy their tickets via the Delta.com Web site.

Airlines have good reason to want travelers to book online, said Rob Lancaster, Internet market strategist at the Yankee Group.

"It's a logical move," Lancaster told the E-Commerce Times. "We're seeing this in a number of industries, because it really cuts human costs."

Savings for All

With the fare cuts, airlines are attempting not only to sell more tickets this summer and fall, but also trim expenses by dealing directly with consumers.

In addition to saving the airlines money by reducing the need to have heavily staffed call centers, the process of having customers make their own reservations cuts down on the margin of error by eliminating the "human factor," Lancaster said.

According to Lancaster, the computer will not let the traveler move to the next screen if anything on the first page is incorrect, so there is less opportunity for error.

Marketing Mayhem

The new programs are also the latest step in an online travel marketing battle that has broken out among Internet travel companies Expedia (Nasdaq: EXPE - news), Travelocity (Nasdaq: TVLY - news) and Orbitz, a venture formed by a group of major airlines.

Airlines have been hit by a slowdown in travel due to the weak economy and rising energy costs. The companies have historically tended to match each other's price cuts, but the Internet discounts are a new factor in this season's fare wars.

E-Commerce Perks

The tactic of promoting Web-based sales is also being used in the Internet access market, with digital subscriber line (DSL) providers beginning to offer incentives like free installation to customers who sign up online, Lancaster said.

As for the travel sector, the airlines' moves could cut into business at the non-airline travel sites, although not by much, according to Lancaster.

"There's going to be increased competition as consumers begin to save some money by booking directly by the airlines, but I don't know that it's going to have a major effect," the analyst said.

Cheap Tickets

Separately Monday, discount travel company Cheap Tickets (Nasdaq: CTIX - news) lowered its projection for results for the second quarter ending in June, due in part to technical problems with its Web site.

Cheap Tickets, which predicted net income of 4 to 5 cents per share for the quarter, below earlier projections of 21 to 22 cents, said technological glitches caused "booking-engine errors" and prevented consumers from seeing some discounted fares. In addition, the launch of the new Web site was delayed, the company said.

President and chief executive Sam Galeotos said the company's new marketing campaign has "been successful in generating consumer interest" and should help boost results in future quarters.