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To: Glenn Petersen who wrote (56)8/12/2001 3:02:07 PM
From: Glenn Petersen  Read Replies (1) | Respond to of 66
 
LCTO to reverse split its shares:

thestreet.com

The Five Dumbest Things on Wall Street This Week
By K.C. Swanson
Staff Reporter
8/10/01 8:14 AM ET

4. Reverse Splitsville. Population: El Sitio

This week Argentine Internet media company El Sitio (LCTO:Nasdaq - news - commentary) decided on a
1-for-10 reverse share split for its common shares, effective Aug. 22. The company has been hanging on
by its fingernails to Nasdaq membership for months, expecting to receive a delisting notice because its
shares have been trading below $1 since April 4. The day the reverse split was announced, El Sitio's
shares closed at 26 cents.

But a reverse share split, a bit of market legerdemain that doesn't change the underlying value of a stock,
looks like a futile -- and money-draining -- undertaking for an unprofitable Latin American content startup
whose stock has tumbled 94%. The company aims to merge with Ibero American Media Partners this
fall, though no date has been set. The merged company would subsequently get a new ticker.

El Sitio -- Spanish for going to zero? -- also happens to be one of the companies embroiled in a brutal
IPO-gouging scandal. Several class action lawsuits lodged against El Sitio claim that underwriters
including Credit Suisse First Boston, Lehman Brothers, and Salomon Smith Barney offered El Sitio's IPO
shares in exchange for extra-high commissions from investors.