To: Joe Copia who wrote (87665 ) 7/5/2001 9:34:46 AM From: Jim Bishop Respond to of 150070 UFSI Ultimate Franchise Systems, Inc. Launches National Franchising of Gator's Dockside Restaurants HEATHROW, Fla., Jul 5, 2001 /PRNewswire via COMTEX/ -- Ultimate Franchise Systems, Inc. (OTC Bulletin Board: UFSI) today announced the completion of their purchase of a 30% interest in Gator's Dockside International Franchise. Gator's Dockside is a popular entertainment eatery and bar that caters to the sports enthusiast. This concept presently has 12 open locations (with two additional restaurants under construction) now serving the Central Florida region. Christopher M. Swartz, President & CEO of Ultimate Franchise Systems, Inc., stated, "This joint venture was designed to enable Ultimate Franchise Systems, Inc. to expand the present Gator's Dockside concept to a National level. We are very proud of this exciting new relationship with the Gator's Dockside group. They have done their homework in the formation of this innovative concept and we believe that our management team will be able to launch a very successful National Franchise Campaign that will greatly increase our shareholder value." Christopher M. Swartz will be the acting President of Gator's Dockside International Franchise. Tony Cipparone of Gator's Dockside stated, "We are very excited about our new business enterprise with Ultimate Franchise Systems, Inc. Their strong family of brands and successful group of existing franchisees will be an excellent catalyst for the growth of the Gator's Dockside concept. Additionally, Ultimate's Orlando-based Sobik's Subs (OTC Pink Sheets: SBIK) with its 34 units, will give us strong operating, purchasing and marketing efficiencies throughout the State of Florida." Tony Cipparone will be the acting Chief Operating Officer and his brother, Paul Cipparone, will be acting Chief Financial Officer of Gator's Dockside International Franchise. Ultimate Franchise Systems, Inc. is a franchise management company that currently has investments in approximately 275 franchised restaurants in 20 states. These brands include Jreck Subs, Inc., Central Park Hamburgers, Kokopelli's Pizza, Li'l Dino's Deli and Grille and Sobik's Subs. Mr. Swartz continued, "Our company's core business is aggressively continuing with its previously announced growth plan to acquire strong, regionally dominant franchise systems that will fit well into our present structure and forming alliances with well established concepts. We feel that our venture with Gator's Dockside will significantly lend strength to this plan." For more information, please contact: Christopher M. Swartz at Ultimate Franchise Systems, Inc. in Heathrow, Florida (407-682-6363) or Tony Cipparone at Gator's Dockside in Heathrow, Florida (407-333-3278.) This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of this Company. MAKE YOUR OPINION COUNT - Click Here tbutton.prnewswire.com SOURCE Ultimate Franchise Systems, Inc. CONTACT: Christopher M. Swartz of Ultimate Franchise Systems, Inc., 407-682-6363; or Tony Cipparone of Gator's Dockside, 407-333- 278 URL: ufsi.net prnewswire.com Copyright (C) 2001 PR Newswire. All rights reserved. -0- KEYWORD: Florida INDUSTRY KEYWORD: RST OTC SUBJECT CODE: TNM JVN *** end of story ***