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To: bootsup1 who wrote (4097)7/10/2001 6:30:57 PM
From: Amboy Charlie  Respond to of 4169
 
They may have been one of the tenders. Who's to know?



To: bootsup1 who wrote (4097)7/11/2001 9:08:04 AM
From: killybegs  Respond to of 4169
 
From Silicon Alley Daily:NYPost.com Continues to Expand Web Offerings


by Dakota Smith

Earlier this year, Rupert Murdoch garnered a reputation as shying away from the Web, as his News Corp. folded part of its digital operations, laid off Web employees, and backed off an investment partnership with WebMD. But the Australian media mogul is pushing one online venture, the Internet site for the New York Post.


In the next month, the NYPost.com will plunge into e-commerce, opening an online store to sell customized, branded NYPost.com items: clothes, mugs, and mouse pads, as well as kids' merchandise. The site also will sell subscriptions to the paper's print edition.

Though NYPost.com tested selling goods on the Internet during last year's World Series, this is the first time the online tabloid is setting up a permanent shop.

"We expect it to generate revenue," says Jill Carvajal, general manager of NYPost.com. "Depending on the timing of special events and promotions, it could add up a decent amount of revenue."

The online subscription service might also be lucrative: Carvajal says the site receives about 500 e-mail requests a month, asking for information on how to get home delivery of the paper.

The store is the latest step in NYPost.com's Web plans. Last week, the site began offering online streaming video from The Hollywood Reporter and Billboard magazine via iNexTV.

NYPost.com is also working with AT&T Wireless to bring PageSix.com, as well other content from the site, to cell phones. Additionally, the company is in talks to feature PageSix.com on the Yahoo Entertainment site.

In the war of tabloids, the Post is losing to its archrival the Daily News, with the News enjoying 225,000 more subscribers. But online is a different story: NYPost.com continues to trounce NYDailyNews.com. According to Jupiter Media Metrix, NYPost.com had 830,000 unique visitors in May 2001, while NYDailyNews.com had 419,000 unique visitors.

Meanwhile, the NYDailyNews.com site is three months late in its redesign, which was supposed to arrive in April of this year. Kevin Hayes, the site's new-media manager, said last month there was no set date for the site to launch, blaming the delay on technology glitches.

As for NYPost.com, its surge ahead comes at a time when the paper has seen an upheaval and layoffs under new editor Col Allan.

But no layoffs have hit the Internet division, according to Carvajal, who says the staff consists of about 8 employees, largely in technology, business, and marketing. Any original content that appears on the site has been outsourced.

As for Murdoch's recent backpedaling from the Internet, Carvajal doesn't sound worried about News Corp. putting the brakes on NYPost.com any time soon.

"[News Corp.] always had a separate division that was just for the Internet, but what they did is pull the Internet division back into their respective brands," Carvajal says.

"That's something that we have always done, and that's why we have been successful," she adds.

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