<<<Lanier Worldwide Standardizes on the Blue Martini eCRM Application
Suite
World's Largest Provider of Document Management Solutions and Services To
Enhance Customer Interaction Across Channels
SAN MATEO, Calif, Jul 23, 2001 /PRNewswire via COMTEX/ -- Blue Martini
Software, Inc. (Nasdaq: BLUE chart, msgs) today announced that the world's premier provider
of document management solutions and services, Lanier Worldwide, Inc., has
selected the Blue Martini external customer relationship management (eCRM)
application suite to enhance day-to-day interactions with their business
customers.
"We partnered with Blue Martini Software to improve our operational interfaces
with customers, and to use Web-enabled technology to reach new and existing
customers with our expanded product portfolio. We expect that Blue Martini
applications will take our product catalogs online to a larger audience, help us
personalize our customer interactions and enhance our customer self-service
offerings," said Bob Rhodes, vice president of eBusiness at Lanier.
"One of Lanier's objectives is to use information technology to be the easiest
company to do business with, in its industry," said Monte Zweben, president and
CEO of Blue Martini Software. "A shrewd IT customer, Lanier will quickly
capitalize on the wide range of applications and tools we offer-from
personalization to catalog management -- to compete more effectively in the
crowded, fast-paced document management market and to offer added convenience to
its customers and partners."
Customer-Focused Site
A wholly owned subsidiary of Ricoh Company, Ltd., Lanier will establish a
direct-selling site that will provide its business customers with compelling,
personalized experiences. Lanier will also enable its customers to help
themselves to account history information and after-sale support including the
collection of meter reading information, and the placement of supply orders.
Lanier will monitor the website's use and enhance it over time to continually
improve customer satisfaction.
Linking to e-Procurement & Marketplace Platforms
Lanier will also leverage Blue Martini Software's catalog management
capabilities to publish Web-ready catalogs for their large accounts that are
implementing e-procurement and e-marketplace platforms such as Ariba, Commerce
One and Atlas. With Blue Martini Software, Lanier's web-ready catalog can be
customized for a particular channel partner or digital marketplace based on
factors such as industry, geography, service focus or contract terms. The
catalog can also be automatically updated to ensure the integrity of data across
all sales channels.
"Managing product and customer interactions across our various sales and service
channels was an important factor in our decision to choose the Blue Martini eCRM
application suite," said Chris Meyer, director of eBusiness strategies at
Lanier. "The increasing demand from our global and national accounts to
participate in eBusiness relationships requires a mature and sophisticated
solution to meet and exceed customer expectations."
About Lanier Worldwide, Inc.
With 1,600 sales and services locations, Lanier Worldwide, Inc. and its dealer
and distributor network form one of the largest global providers of document
management solutions. Every day, Lanier and its dealers and distributors help
customers in more than 100 countries create, enhance and distribute high-quality
documents with greater speed, efficiency and economy. Lanier maintains an
intense customer focus -- called Customer Vision(R) -- and employs
DOCutivity(R), a document lifecycle approach designed to improve business
productivity. Lanier's comprehensive document management solutions portfolio
includes digital color copier/printers, digital black-and-white copier/printers,
multifunction devices, print-on-demand applications and a variety of outsourcing
services. Lanier also develops specialized solutions for the healthcare and real
estate industries. Lanier was founded in 1934, and is headquartered in Atlanta,
Georgia, U.S.A.
About Blue Martini Software
Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4
eCRM application suite, Blue Martini Software helps companies understand, target
and interact with their customers and business partners across multiple touch
points. The suite includes four applications: Blue Martini Marketing, Blue
Martini Commerce, Blue Martini Channels and Blue Martini Service. Each
application can be used individually to meet a specific business need, or as a
complete suite for managing catalogs, content, transactions, campaigns, analysis
and personalization. Blue Martini can be reached at 650-356-4000 or
www.bluemartini.com.
Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of
Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403.>>>
NAMASTE!
Jim |
