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Microcap & Penny Stocks : Ames Department Stores (AMES) -- Ignore unavailable to you. Want to Upgrade?

To: Art Baeckel who wrote (1869)	7/19/2001 6:05:46 PM
From: Art Baeckel	Read Replies (1) \| Respond to of 1911

Ames Department Stores Inc NASDAQ NM: AMES Last Update: 2:59:00 PM ET Jul 19, 2001 For one day only, Ames will upgrade its traditional 10% 55 Gold discount to 15%, applicable on all in-store merchandise, including sale items ROCKY HILL, Conn., Jul 19, 2001 (BUSINESS WIRE) -- Ames Department Stores, Inc. (AMES) announced today the introduction of 55 Gold(R) Bonus Day, a one-day incentive for its approximately 2.5 million active 55 Gold members. The one-day event increases the regular 55 Gold member discount of 10% to 15%. 55 Gold Bonus Day is Tuesday, July 24, 2001. Already one of the busiest shopping days of the week for Ames, the Tuesday incentive is intended to thank Ames' senior shoppers for their loyalty. According to Joseph R. Ettore, Ames' chairman and chief executive officer, "Our 55 Gold customer is an exceptionally loyal customer. We hope that in a small way this program can communicate to Ames' senior shoppers that we not only value their business, but look for ways to help them maximize their buying power." Introduced on the heels of Ames' two Tax-Rebate programs, 55 Gold Bonus Day is another example of the Company's new, aggressive approach to marketing and promotion. New initiatives have been implemented to reinforce for core customers that their loyalty is appreciated, and to encourage new customers to shop the stores and experience the Company's many Bargains by the Bagful(R). 55 Gold is a registered servicemark for Ames Department Stores, Inc. The program is free to Ames customers 55 years of age and older, and offers a 10% discount on Tuesdays on all in-store merchandise, including sale items. Seniors can also take advantage of extra shopping time, as stores open one hour early on 55 Gold Tuesdays. Ames Department Stores, Inc., a FORTUNE 500(R) company, is the nation's largest regional, full-line discount retailer with annual sales of approximately $4 billion. With 452 stores in the Northeast, Mid-Atlantic and Mid-West, Ames offers value-conscious shoppers quality, name-brand products across a broad range of merchandise categories. For more information about Ames, visit www.AmesStores.com or www.AmesStores.com/espanol. To find the location of the Ames store nearest you, dial 1-800-SHOP-AMES. CONTACT: Ames Department Stores, Inc. Amy Romano, 860/257-5319 Mary McCabe, 860/257-2590URL: businesswire.comtoday's News On The Net - Business Wire's full file on the Internetwith Hyperlinks to your home page. Copyright (C) 2001 Business Wire. All rights reserved. KEYWORD: CONNECTICUTINDUSTRY KEYWORD: RETAIL