To: straight life who wrote (12991 ) 7/22/2001 12:20:39 PM From: Dennis Roth Respond to of 197378 Mobile operators failing to 'support' mobile data roadmaptotaltele.com By Husna Naujeer, Total Telecom 20 July 2001 U.K. mobile network operators are inadvertently threatening to stunt the development of wireless data services crucial to their commercial growth, according to a survey by independent industry forum WAPwednesday. However, WAPwednesday's founder and spokesperson Grant Lemke claimed: "This is definitely European-wide problem." The survey, which analyzed the responses of 200 forum members (excluding those working for network operators), found that 84% believe U.K. operators are failing to do all they can to support the creation of "compelling" mobile data services. Unsurprisingly, 53% feel that open business models, such as the one provided by i-mode to Japanese content providers, would have a positive influence in the U.K. "Sharing revenue with content providers created a 'virtuous cycle' for i-mode," said Damian Bown, CEO of
U.K.-based content provider Kizoom. "The U.K. operators' failure to promote the evolution of a sustainable commercial 'food chain' for WAP over GSM will severely limit the development of the applications which are needed for the successful launch of 3G," he warned. Lemke cites the example of NTT, the company behind i-mode, which has adopted a simple revenue sharing model, charging a fee of 8% of the application developers' subscription income and also collecting considerable revenue from the airtime used to access the applications. Japan's i-mode service currently attracts more than 20 million subscribers, according to WAPwednesday. The hotly rumored introduction of interconnect charges for SMS (Short Message Service) text messaging which now typically accounts for 7 to 15% of operators' overall revenue, also got a massive "thumbs down" in the survey. The idea has caused considerable fear among content and application providers that believe this will complicate and constrain development of the SMS market further still. No operator has publicly admitted that they have plans to introduce such charges but speculation is rife, WAPwednesday said in a statement. "Interconnect fees are a re-allocation of the costs between the network operators," claimed Edward Orr, U.K. managing director of ucp UK, the company behind the uboot SMS service. "It is currently unclear if these fees will be passed on to the application service providers or the end-user." "Operators are putting themselves first, but they are shooting themselves in the foot," Lemke told Total Telecom. "Things are not right when a company puts itself before the customer. If they [the operators] concentrated on quality content, the customer would be happy and everyone wins," he said. In terms of which operators are doing the most to support U.K. content providers, Vodafone came out on top with 38%. In contrast, respondents were most disillusioned with One2One, which received a poor 4% of votes. Nearly 15% of participants could not name one operator who they believed was successfully achieving this feat. WAPwednesday, which was formed in 1999, hosts regular industry-sponsored events and discussion forums for network operators, content providers, application providers, developers and market analysts. It currently has a membership of 15,000 European wireless professionals from companies such as Orange, BT Cellnet, Kizoom.com, Supedo and Uboot.com.