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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: peter_luc who wrote (48419)	7/19/2001 6:43:56 PM
From: kash johal	Respond to of 275872

Peter, This is all highly amusing. A few months ago I was told that AMD didn't need any more Mhz. Now that the disastrous scaling of Athlon is coming out vs P4 folks are now going to "invent" something to hide AMD's lousy MHZ ramp. Now with MSFT predicting a lousy calendar Q3 the market will have another cow. regards, Kash

To: peter_luc who wrote (48419)	7/19/2001 7:25:22 PM
From: Dan3	Respond to of 275872

Re: what a great idea! Thanks. To give credit where it's really due, those numbers are all taken from Hans de Vries' terrific analysis at chip-architect.com I found the clearest and simplest information to be what was presented by Hans on top right of page 15 of the pdf: P4 can issue a total of 6 ops per cycle (integer and FP combined), while Athlon can issue 9: 6 integer and 3 FP. And the benchmarks conform nicely with what that capability would seem to predict. The basic structure of Athlon really can run at 9 * clock speed while P4 is limited to 6 * clock speed. No games, no "correction factor". That's how each chip is designed and what each chip is capable of. And the benchmarks show it's true.

To: peter_luc who wrote (48419)	7/20/2001 2:08:46 AM
From: jamok99	Read Replies (1) \| Respond to of 275872

Peter, Re:<<So there is no "moral obstacle" against a new naming scheme which is indeed more precise for the customer than the current one.>> I think you miss the essential point - marketing the awareness to the public that mhz does not equal performance is something that should have been begun and hammered home long ago by AMD marketing. Making such suggestions to AMD marketing is like talking to the dead: You don't get much response. They don't seem to think very well or clearly. You don't tend to see much goal-directed activity. Perhaps AMD should consider actually replacing their current marketing/pr/branding departments with dead people, as a cost savings measure, given their precarious profit situation currently. I'd bet they'd work for minimum wage or less, wouldn't eat very much in the company cafeteria, health benefit costs would be low, and they'd probably have the same level of effectiveness as the current crew ;-) Jamok