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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: Mike Buckley who wrote (44750)	7/21/2001 8:55:29 AM
From: Eric L	Respond to of 54805

Mike, << it wasn't Moore's own metaphors. >> Yes. He credits software industry analyst Jeff Tarter, editor of "SoftLetter" as using "gorilla" to define a market share leader, and individuals named Trout and Ries for expanding on a variant to discuss competitors of the gorilla. (chimpanzees and monkeys). I made an error in my previous post. "Tornado" does NOT introduce the royalty family. The competitors for market share in "Tornado" are chimpanzees, monkeys, and the gorillas that occasionally emerge from the tornado marketplace. << I haven't read "Chasm." I wonder if the metaphors were introduced in that earlier book. >> They were not. Neither in the original, or revised edition. One of the reasons for this is that the book confines itself pretty much to the first two stages of the TALC, although it does of course reference the successful chasm crossers and the mainstream market that emerges after the crossing. - Eric -