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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: Wyätt Gwyön who wrote (44803)	7/23/2001 12:30:17 PM
From: techreports	Read Replies (4) \| Respond to of 54805

no, it's not a big barrier; it's HUGE. Coca-Cola is the most recognized brand in the world. i believe it is the second most recognized symbol in the world after the crucifix. you can go into the deepest amazon jungle or the forests of borneo, and they know Coke. there's no way you can afford to buy that ubiquity or symbol depth. Well, i question if people in the jungle of the amazon really know what Coke is, but even if they do, i doubt they have the money to drink Coke 3 times a day, every day, till they die. Plus, i wouldn't be surprised if they also know what Pepsi is. It's pointless to tell me people in far-out places know about Coke if they also know about Pepsi. However, you could make the point that if people in some far-out place knows what Coke is, then imagine how many people know about Coke is say China or India, ect.. Still, why would Coke spend time and money to advertise their product to people who live in a jungle? Nokia shareholders would always quote the fact that Nokia is the most recognized brand, but i feel its not really that big of a barrier. Consumers are not going to just buy Nokia b/c it says Nokia, but they'll buy the best cell phone for their needs. the comparison was new money to unseat an incumbent. 5 billion VC money wouldn't begin to unseat Coke. And what VC would gamble 5 billion dollars to unseat a major gorilla tech company? LOL. some people have to buy windows once every product cycle (5 years now). That could change. Microsoft probably wants to move to a ASP model where businesses rent Office over the internet for a monthly fee. Can you say recurring revenues? p.s. at the end of my last message i did agree that Coke has a pretty big barriers and there is enough history to back it up. I can't argue with history..