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To: Tony Viola who wrote (140409)7/29/2001 8:50:39 PM
From: Windsock  Respond to of 186894
 
Tony,

The brand evaluation method was:

"...how much they are likely to earn going forward. Those earnings are then present valued depending on how risky the earnings are, that is, the likelihood that they will actually materialize."



To: Tony Viola who wrote (140409)7/29/2001 10:44:30 PM
From: stak  Respond to of 186894
 
Tony, no mention of how they polled for the results. For Nokia to beat Intel, it must have been pretty heavily weighted in Europe.
stak



To: Tony Viola who wrote (140409)7/30/2001 8:12:00 AM
From: GVTucker  Respond to of 186894
 
Tony, RE: I'm surprised Nokia is ahead of Intel, and ahead of some of the others behind them. I didn't read the long article, did it mention how it's measured?

Go to the article that I linked here:

Message 16137277

There's a good description of Interbrand's methodology. (Businessweek used the Interbrand data.)


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