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To: Sarmad Y. Hermiz who wrote (129491)	8/1/2001 10:09:15 PM
From: Victor Lazlo	Read Replies (1) \| Respond to of 164684

Good luck with it, Sarmad

To: Sarmad Y. Hermiz who wrote (129491)	8/2/2001 12:48:54 PM
From: Alomex	Respond to of 164684

The founders of both Urbanfetch and Kozmo came from finance backgrounds and had no experience running a courier service, which is not as simple as it seems and was even more complex the way these new economy firms wanted to do it. They badly needed someone like Fiorito with nuts-and-bolts experience. When he arrived at Urbanfetch, Fiorito says, it cost the company $13 to make a delivery. With this cost coming off the top, there was no way to make a profit. Fiorito and his team whittled the delivery cost down to $6. But they were delivering groceries, videos and electronics--all of which are notoriously low-margin products--and not charging a delivery fee, so even $6 was too high. With marketing and other expenses, the company remained nowhere near viable, even after it instituted a minimum order policy. But it was at least on a less quixotic track. biz.yahoo.com