To: Lane3 who wrote (20925 ) 8/8/2001 12:53:32 PM From: TimF Read Replies (2) | Respond to of 82486 Electronic Game Maker Lets Kids Do Their Marketing for Themnytimes.com It calls the "coolest" or most popular kids "alpha-pups" and talks about how a company is trying to find them and get them to promote games. Its a long article (4 pages) which is why I didn't quote it. I will quote part of it - "As a test of diligence, Pox proved to be a problem for Angel, because his mother wouldn't let him play as long as his friends did. Within two days of getting the game, some of his friends were up to Level 6, but Angel had reached only Level 5. Sitting in his living room after school, he was trying to catch up, but his mother, Elsa, was not looking pleased. ''When are you going to start your homework?'' she asked. ''I just have to get to the next level,'' he said. He tried to argue that his electronic quest was just as important as homework. ''The game gets you smart. You have to, like, find treasures and figure out a way to open doors to get to the next level. You really do learn something on your own.'' These seemed to him essential skills for his intended occupation of explorer (''I'll climb mountains and find stuff''), but he realized that the argument didn't go far with his mother. He knew, as researchers say, that video games are a ''gendered'' phenomenon. ''Girls don't like these games,'' he said, putting down the Pox unit. ''They like to play with little babies -- yuck!'' He grabbed a doll from the floor and absent-mindedly flattened its plastic head between his hands as he talked. ''My sisters like to pretend they have babies and live in a house. They use Monopoly money to go shopping. Boys like to play with cool stuff. Boys like aliens. Boys are like, more, I don't know how to say -- more mature.'' "