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Politics : Formerly About Applied Materials -- Ignore unavailable to you. Want to Upgrade?


To: Paul V. who wrote (50402)8/11/2001 1:01:25 AM
From: Gottfried  Respond to of 70976
 
Paul, re Goodwill: below is a table valuing the world's 10
top brands. BW also has a pdf download for the 100 most
valuable businessweek.com
And here's the article businessweek.com

I doubt you'll find Applied there because it's not a consumer brand.

The World's 10 Most Valuable Brands

RANK BRAND 2001 BRAND
VALUE ($BILLIONS)

1 COCA-COLA 68.9
2 MICROSOFT 65.1
3 IBM 52.8
4 GE 42.4
5 NOKIA 35.0
6 INTEL 34.7
7 DISNEY 32.6
8 FORD 30.1
9 McDONALD'S 25.3
10 AT&T 22.8



To: Paul V. who wrote (50402)8/11/2001 1:13:41 AM
From: Cary Salsberg  Respond to of 70976
 
I suspect relative PEs are determined by past growth rates adjusted to create future growth rates and the expected reliability of those adjustments. Large cap market leaders are given the greatest reliability metrics.

Absolute PEs add in greed and fear.