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Pastimes : The Odd The Weird the things we can not understand -- Ignore unavailable to you. Want to Upgrade?

To: long-gone who wrote (260)	8/15/2001 5:38:34 PM
From: AugustWest	Read Replies (4) \| Respond to of 358

74% of People Would Go Into Debt for Their Pets NEW YORK, Aug. 15 /PRNewswire/ -- As today's consumers have become more indulgent and demanding regarding product selection, they have come to expect the best -- even for their adored pets. Products such as designer collars and leashes, organic pest control products, and natural and diet treats have pervaded the pet supply market in recent years. This trend, as well as many other factors, are driving the U.S. retail sales of pet supplies products over the $5 billion mark. A new report from Packaged Facts available through MarketResearch.com, The U.S. Pet Supplies Market, provides detailed information on emerging retail campaigns, such as the recent focus on indulgence for pets, as well as distribution and marketing trends, product development, and consumer demographic profiles. The report also includes historical sales data, as well as market projections through the year 2005. According to Meg Hargreaves, VP of Research Publishing for MarketResearch.com, the pet supply industry is entering an active fiscal environment. "During the last few years we saw the rise and fall of the Internet pet supply company. The industry was eclipsed, at least from a marketing perspective, by the new distribution channel e-commerce provided," Ms. Hargreaves stated. "We are now witnessing a distinct shift toward the pet supply 'super-store' model, with 31% of the sales in the market coming from these retailers. The industry is clearly in a very dynamic phase that will serve to define the long-term market leaders." Along with shifting distribution patterns and consumer attitudes, increased attention given to pet health has created a depth to the market that previously did not exist. According to The U.S. Pet Supplies Market, 41% of pet owners have considered alternative therapies for their pet's health and 29% have considered the use of nutritional supplements. Just as increasing consumer demand for natural products has reshaped other markets, pet owners' interest in natural goods is boosting the pet supplies industry. About MarketResearch.com MarketResearch.com is the leading provider of global marketing intelligence products and services. With over 40,000 research publications from more than 350 top consulting and advisory firms, we offer instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Updated daily. For more information, call Alison Williams at +1-212-807-2649 or visit marketresearch.com. MAKE YOUR OPINION COUNT - Click Here tbutton.prnewswire.com SOURCE MarketResearch.com -0- 08/15/2001 /CONTACT: Alison Williams of MarketResearch.com, +1-212-807-2649, awilliams@MarketResearch.com/ /Web site: marketresearch.com CO: MarketResearch.com ST: New York IN: PUB SU: * end of story * ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ At least the headline is funny