GOTO,
Monday August 13, 7:01 am Eastern Time
Press Release
SOURCE: GoTo.com Inc.
Excite UK Selects GoTo as Exclusive
Pay-For-Performance Search Provider in the United
Kingdom
Agreement Significantly Expands GoTo's Reach Into the U.K.
Marketplace
PASADENA, Calif.--(BUSINESS WIRE)--Aug. 13, 2001--GoTo.com Inc.
(Nasdaq:GOTO - news) today announced that its wholly owned subsidiary GoTo
eMarketplace (UK) Ltd., the U.K.'s leading Pay-For-Performance search provider, has
signed a deal with Excite UK to provide its relevant search results to Excite UK's one million
users in the United Kingdom.
Under the agreement, the top two results from GoTo are displayed at the top of Excite's
search results page. GoTo results are also available to other Internet search sites powered
by Excite. Excite UK is a joint venture between Excite@Home and British
Telecommunications plc.
``We are pleased to provide GoTo's search results on our U.K. portal,'' said Rebecca
Miskin, general manager, Excite UK. ``Our decision to offer GoTo's results to our users was
based on the high quality and relevance of their search. GoTo provides not only a valuable
search offering, but also a meaningful revenue opportunity for us.''
``We are delighted to announce this relationship with Excite and have the opportunity to
provide our listings to their large base of U.K. users,'' said Johannes Larcher, general
manager, GoTo International. ``This deal is further recognition of the benefits that
Pay-For-Performance provides the users of important Internet properties, such as Excite
UK. This is also beneficial for our U.K. advertisers, who now have access to approximately
50 percent of the U.K. online population through our growing network of partners.''
In the U.K., GoTo distributes its search results to affiliate partners including Freeserve, Ask
Jeeves and now Excite. GoTo's model provides advertisers with a highly targeted, controllable and cost- effective marketing
solution, as well as relevant results for users of its affiliate partners' sites.
About GoTo
GoTo is the leader in Pay-For-Performance search on the Internet. The company created the market for Pay-For-Performance
search by redefining how businesses market online. In the second quarter of 2001, GoTo facilitated more than 323 million paid
introductions between consumers and its 45,000 advertisers, who bid for placement in search listings and pay GoTo only when
a consumer clicks on a description. The company distributes these results to tens of thousands of sites across the Internet,
including America Online, Microsoft and Alta Vista, making it the largest Pay-For-Performance search and advertising
network. GoTo is based in Pasadena, with offices in New York and London. For more information, visit www.goto.com.
About Excite UK
Excite UK Ltd. (www.excite.co.uk) is a leading worldwide Internet company offering superior search and e-mail facilities. It
provides branded communications and information services to more than 1 million home Internet users in the U.K., making it
the fifth most used portal in the U.K. Part of one of the world's leading new media brands, Excite UK offers a personalized and
content-rich starting point for new and experienced Internet users, together with one of the most comprehensive localized
search facilities in the U.K.
Amongst its highly customizable package of Internet services, Excite UK offers a personalizable ``My Excite Start Page,'' free
Web- based e-mail, online shopping and access to 11 different information channels -- including Computers, Entertainment &
Games, Jobs & Careers, Lifestyle, Money, Mobile & WAP, Motoring, News, Sport and Travel. As a complementary
platform to the PC-based services, Excite Mobile allows users to access personalized information from a WAP phone
(http://www.mobile.excite.co.uk).
Excite UK Ltd. is a joint venture between Excite@Home and British Telecommunications plc.
This news release contains forward-looking statements within the meaning of the federal securities laws. These forward-looking
statements include, without limitation, statements regarding potential opportunities arising from agreements with distribution
affiliates. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to
differ materially. These risks and uncertainties include, among others: GoTo's ability to work with affiliates and benefit from such
potential opportunities, the risk that the transaction will not yield economic benefits to GoTo and GoTo's reliance on traffic from
Excite for revenue. For a discussion of other risks that could cause actual results or events to differ materially from such
forward-looking statements, see the discussion of ``Risks That Could Affect Our Financial Condition and Results of
Operations'' in GoTo's quarterly report on Form 10-Q filed with the Securities and Exchange Commission on June 30, 2001.
GoTo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date
of this news release.
Note to Editors: GoTo is the trading name in the U.K. of GoTo eMarketplace (UK) Ltd., which is a wholly owned subsidiary
of GoTo.com Inc.
Pay-For-Performance is a trademark of GoTo.com Inc.
Contact:
GoTo (U.S.)
Al Duncan, 626/685-5714
al@goto.com
or
GoTo (U.K.)
Judith Lacey, 011-44-7968-4685
judith.lacey@goto.com
or
Carrot Communications
Kate Hartley/Fasiha Khan, 011-44-7927 8330
kate.hartley@carrotcomms.co.uk
or
For Excite:
Weber Shandwick
Ben Starkie/Hilary Jeffs, 011-44-7950-2130
011-44-7905-2504
bstarkie@webershandwick.com
hjeffs@webershandwick.com
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