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Technology Stocks : Gemstar Intl (GMST) -- Ignore unavailable to you. Want to Upgrade?

To: 100cfm who wrote (5234)	8/15/2001 9:25:00 AM
From: Mike Buckley	Read Replies (1) \| Respond to of 6516

100 and Stu, The company might be spending a lot on marketing in publications to the marketing trade. I suspect a lot is spent on media research but I have no idea how much. Similarly, I've never understood the big difference between total Interactive Platform revenue and IPG advertising revenue. The total amount includes "recurring income from advertising, interactive services, content sales and e-commerce on the company's proprietary IPG and eBook products and services, and through revenue sharing under license agreements." --Mike Buckley