To: dkgross who wrote (307 ) 8/20/2001 8:26:40 PM From: chapin Respond to of 1286 From Frank Olsen: qbid.net The following information is provided as a report regarding the TTN Subscribe-a-thon on Sunday August 19, 2001. Additionally, I have provided answers to questions I have received lately, via e-mai, regarding Founding Sponsors. As I have stated numerous times in the past, the principal investors and the key players with both Triangle Multi-Media Limited, Inc and the Triangle Television Network are deeply committed to the LONG-TERM success of the companies. We do not ever make decisions that will provide short-term benefits for people with their own agenda at the expense of the LONG-TERM success of the companies. We have been pursuing the launch and broadcast of TTN for many years and we will do everything we can to build a company that has a stable, LONG-TERM future. Sometimes, I have to make decisions that may not be accepted or understood by both shareholders and people not involved in the day-to-day operations of the company. However, I can ensure you that everything we do is centered on bringing LONG-TERM value to the shareholders, the employees, our subscribers and the principal investors. 1. Founding Sponsors: We have signed contracts with 3 companies and we are in negotiations with 33 different Fortune 500 companies. We are currently refining contracts with 8 companies. As we add on founding sponsors and as we begin serious discussion with prospective sponsors, it is important to understand the variables involved in meeting the needs of both TTN and the sponsors. a. TTN is a brand new network that is scheduled for launch on Sept 5 and all of the companies we are working with walk carefully when they are making a commitment to a new network. Additionally, TTN is offering programming that has never been offered before and each of these companies wants to ensure that the relationship and the announcement of being a founding sponsor is handled at a pace which is best for the sponsor. Being that TTN is not on-air yet, all of the companies we are working with are not prepared to pre-announce their affiliation with TTN; thereby, leaving the agreed upon advertisement campaign to people’s imagination and conjecture before the ads are even available for viewing. A vast majority of all advertising commitments made by Fortune 500 companies are rarely pre-announced before airing and they certainly are not going to change their approach for TTN. b. If we were in a different climate where I could tell shareholders information and feel comfortable that they would not abuse the information then I could be more forthcoming with information on a daily basis. Unfortunately, I cannot do that. We have recently announced two separate relationships TTN has formed with an advertising agency and with a production company. We are very grateful to have completed arrangements with both of these entities. As soon as we announce the agreement of services with the ad agency, the gentleman running the company gets beat-up on “Raging Bull” and he receives faxes and phone calls from certain parties that love to criticize us. He is told what ”########” we are and how horrible we are. He is criticized for his web site and told that his company must be desperate to take on TTN. A very similar pattern has occurred with the production company we have contracted with. So for the LONG-TERM good of the company and shareholders, I have made the decision that all founding sponsors and advertisers will not be announced publicly by TTN at this time. If you are a subscriber to the network, you will be able to learn who our sponsors are; or, if the founding sponsor is so inclined, then they will announce the relationship with TTN. 2. Subscribe-a-thon I was very disappointed with the quality of the Internet feed. We heard from many of our web cast viewers that the video and the audio were jumpy. We ALL learned why it is that live video feeds on the Internet are not the distribution mechanism of choice for the broadcast community. The feed looked wonderful in the studio and our on-air feed looked very good considering the amount of bandwidth we allotted for the broadcast. Obviously, web casting is just not the same thing as satellite distribution. We are extremely limited to what we control, such as the viewers ISP and bandwidth, the streaming companies capacity, traffic on the Internet and a host of other variables. Our arrangement with Spotlife.com was to allow for 2,500 simultaneous streaming feeds. About 10 minutes into the web-cast our capacity was reached. As many of you experienced, when you tried to view the web cast the system would notify you of a capacity limitation. We did not expect this overwhelming participation. The TTN website received over 42,000 hits with an average time for each visit of 18 minutes. On Sunday, we received 197 requests for a subscription to TTN. On Monday, we received 248 additional subscriber requests. All this is on top of the 19,000 names we have of individuals who want to subscribe to TTN as a result of previous marketing and promotion efforts by TTN. We did receive hundreds of e-mails from viewers of the subscribe-a-thon that appreciated the content and the variety of the programming we offered. Many e-mails confirmed my beliefs of the strong need for gay-TV. In just a three-hour period, we presented a glimpse of TTN through gay interviews, gay sports, a gay series, gay themed movies, gay icons, gay church service and more. This shows the variety and the power of what gay-TV will be on TTN. The overwhelming response we received for the Triangle Television Network Subscrib-a-thon is another strong piece of evidence that validates our belief that the marketplace is ready for gay and lesbian television. Frank Olsen CEO/President, Triangle Multi-Media Limited, Inc